Planner (Advertising & Media Field)

PHD; Hong Kong; On-site; HKD 223,200 - 334,800; Full time

Benefits offered by this job

Group medical insurance

Life insurance coverage

Free shuttle bus

Job summary

A leading media agency based in Hong Kong is seeking a Digital Media Planner to assist in developing and optimizing campaign strategies across various digital platforms. The ideal candidate will have around 1 year of experience, familiarity with digital media tools like Google DV360 and Facebook Ads Manager, and a strong attention to detail. The position offers a 5-day work week, medical insurance, and other benefits, targeting candidates who are passionate about building a career in advertising.

Qualifications

• Must have around 1 year of digital planning experience, preferably in an agency setting.
• Familiarity with Google products and Facebook Ads Manager is essential.
• Fluent in English and Chinese, both written and spoken.

Responsibilities

• Assist in developing, implementing, and maintaining media strategies.
• Prepare and maintain media plan budgets and communication planning documents.
• Monitor competitors’ activities and prepare regular reports.

Skills

Digital media planning

Data analysis

Attention to detail

Relationship management

Numeracy

Education

University degree in business, marketing, or related field

Tools

Google DV360

Facebook Ads Manager

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

• Assist on developing, implementing, and maintaining media communication objectives, strategies, and follow up across all types of media, core for Digital Media planning on Display, Social, Programmatic etc.
• Prepare and maintain media plan budgets, flowcharts & POVs on communication planning
• Work with the team for campaign set up, material trafficking & ongoing digital campaign optimization
• Assist on competitors’ activity monitoring & competitive analysis, prepare regular reports update
• Collaboration with 3rd party partner to explore new opportunity and applicability of media vehicles
• Work with vendors & creative agency to maintain flawless campaign schedule which stick to original planning

Job Requirements:

• University degree in business, marketing, advertising, communications, or a related field is preferred
• Around 1 year of digital planning experience preferably. Experience in digital media is a must & prefer with agency background
• Familiar with Google products. i.e., DV360, YouTube; Facebook Ads Manager & others Ad Suits tools is a must
• Must be numerate and have strong attention to details, data analysis experience to track ROI activities will be a bonus
• Ability to manage multi-task well in a fast-paced environment & develop strong relationship both internally and externally
• Passionate about building a career in advertising field
• Fluent written and spoken English and Chinese; Proficiency in Word, Excel, and PowerPoint

We offer a 5-day week of work, group medical & life insurance coverage, free shuttle bus to the right candidate.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.