Performance Marketing Lead (Customer Lifecycle)

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 540,000 - 780,000; Full time

Job summary

Cathay Pacific is seeking an Assistant Manager for Performance Marketing - Customer Lifestyle in Hong Kong. You will support strategy and execution of paid digital media across Cathay Lifestyle pillars to attract new customers and maximize conversions.

You will collaborate with Marketing, IT, Analytics and external partners, plan omni-channel campaigns, manage budgets, and drive insights to optimize performance.

Qualifications

• 5 years of experience in performance marketing or programmatic media.
• Expert knowledge of performance marketing tools / platforms (Adobe/Salesforce, Google Analytics, DV360, Facebook Ads, testing tools, GEO).
• Strong customer-centric mindset to craft omni-channel journeys.
• Creative campaign deployment with cross-functional collaboration.
• Excellent project and time-management in an Agile environment.
• Strong collaborative mindset across levels and locations.
• Creative, strategic thinker with analytical skills.

Responsibilities

• Support management and execution of performance marketing and paid digital media for Cathay Lifestyle.
• Plan and execute display/programmatic, SEM, SEO, GEO to drive traffic and conversions.
• Collaborate with pillar marketing teams to ensure synergy across campaigns.
• Manage agencies and assist budget for performance marketing.
• Review performance with insights and action plans.
• Be primary contact for IT, Analytics and Compliance on data and tracking.
• Work with external partners to identify new paid media opportunities.
• Stay informed on latest paid media trends and technologies.

Skills

Performance marketing

Programmatic media

Omni-channel journey

Agile / sprint

Campaign deployment

Project management

Collaboration

Tools

Adobe / Salesforce

Google Analytics

DV360

Facebook Ads

Site testing tools

GEO targeting

Job description

Cathay Pacific is seeking an Assistant Manager for Performance Marketing - Customer Lifestyle in Hong Kong. You will support strategy and execution of paid digital media across Cathay Lifestyle pillars to attract new customers and maximize conversions.

You will collaborate with Marketing, IT, Analytics and external partners, plan omni-channel campaigns, manage budgets, and drive insights to optimize performance.