Assistant Manager Performance Marketing - Customer Lifestyle

Cathay Pacific Airways Limited; Hong Kong; On-site; HKD 540,000 - 780,000; Full time

Job summary

Cathay Pacific is seeking an Assistant Manager for Performance Marketing - Customer Lifestyle in Hong Kong. You will support strategy and execution of paid digital media across Cathay Lifestyle pillars to attract new customers and maximize conversions.

You will collaborate with Marketing, IT, Analytics and external partners, plan omni-channel campaigns, manage budgets, and drive insights to optimize performance.

Qualifications

• 5 years of experience in performance marketing or programmatic media.
• Expert knowledge of performance marketing tools / platforms (Adobe/Salesforce, Google Analytics, DV360, Facebook Ads, testing tools, GEO).
• Strong customer-centric mindset to craft omni-channel journeys.
• Creative campaign deployment with cross-functional collaboration.
• Excellent project and time-management in an Agile environment.
• Strong collaborative mindset across levels and locations.
• Creative, strategic thinker with analytical skills.

Responsibilities

• Support management and execution of performance marketing and paid digital media for Cathay Lifestyle.
• Plan and execute display/programmatic, SEM, SEO, GEO to drive traffic and conversions.
• Collaborate with pillar marketing teams to ensure synergy across campaigns.
• Manage agencies and assist budget for performance marketing.
• Review performance with insights and action plans.
• Be primary contact for IT, Analytics and Compliance on data and tracking.
• Work with external partners to identify new paid media opportunities.
• Stay informed on latest paid media trends and technologies.

Skills

Performance marketing

Programmatic media

Omni-channel journey

Agile / sprint

Campaign deployment

Project management

Collaboration

Tools

Adobe / Salesforce

Google Analytics

DV360

Facebook Ads

Site testing tools

GEO targeting

Job description

Assistant Manager Performance Marketing - Customer Lifestyle

Cathay Pacific

Marketing & Branding

Brand, Insights and Marketing Communications Department

Permanent

Hong Kong SAR (China)

Role Introduction

In this role, you will support the management and execution of performance marketing and paid digital media for Cathay Lifestyle and its business pillars, with the objective of prospecting new customers, driving traffic, and maximizing conversion throughout the funnels

Key Responsibilities

• Item 1 of 8, Work with the Marketing Manager to develop the strategy for performance marketing and paid digital media to achieve the business goals for the specific Cathay Lifestyle business pillars
• Item 2 of 8, Plan and execute display / programmatic, SEM, SEO, GEO to prospect new customers, drive traffic, and maximize conversion
• Item 3 of 8, Work closely with pillar marketing teams to maximize the synergy between campaigns and always-on performance marketing throughout the funnels
• Item 4 of 8, Agency management
• Item 5 of 8, Assist the Marketing Manager with the budget for performance marketing and paid digital media
• Item 6 of 8, Responsible for the performance review on performance marketing and paid digital media with insights and action plan
• Item 7 of 8, Work as the primary contact person in Lifestyle Marketing team for internal IT, Digital, Web Analytics and Compliance teams on data, tracking and website performance casted by marketing vendors
• Item 8 of 8, Work closely with external marketing partners and vendors to identify new opportunities and stay abreast of the latest paid media trends and technologies

Requirements

• Item 1 of 7, 5 years of experience in performance marketing or programmatic media.
• Item 2 of 7, Excellent professional knowledge of performance marketing tools / platforms, e.g. Adobe / Salesforce suite, Google Analytics, DV360, Facebook Ads, site testing / optimization tools, GEO and etc
• Item 3 of 7, Strong customer centric mindset in crafting omni-channel customer journey to effectively engage with customers
• Item 4 of 7, Creative campaign deployment: examples of working collaboratively with designers and strategists to turn ideas into live performance marketing campaigns
• Item 5 of 7, Excellent project and time-management skills; ability to work in an Agile environment and meet sprint deadlines
• Item 6 of 7, Strong collaborative mind-set; must be able to proactively address needs and work
  with colleagues at various levels of experience and location.
• Item 7 of 7, Creative, strategic thinker, analytical

Personal & Application Information

Cathay Pacific is committed to fostering an environment that values Diversity, Equity, Inclusion and Belonging. As an equal opportunity employer, we are committed to attracting and hiring qualified individuals from diverse backgrounds, experiences and abilities. We strive to create a respectful, inclusive workplace free from discrimination, harassment and bullying.

Privacy

Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.