Strategic Insights Manager – Customer Experience & Growth

Cathay Pacific Airways Limited; Hong Kong; In loco; HKD 900.000 - 1.500.000; Tempo pieno

Descrizione del lavoro

Cathay Pacific Airways Limited is seeking an experienced Insights Manager in Hong Kong to elevate customer insights for brand strategy, CX, and loyalty. You will support day-to-day planning and delivery across multiple projects, collaborating with diverse Cathay teams to reframing briefs and present findings at senior levels.

The role emphasizes both qualitative and quantitative methodologies, strategic storytelling, and strong PM skills in a dynamic, aviation-oriented environment.

Competenze

• Bachelor’s degree in Market Research, Data Science, Statistics, Psychology, or a related discipline.
• Minimum 8 years of experience in market research and qualitative/quantitative analysis.
• Experience in travel, loyalty, lifestyle, or related service industries.
• Strong expertise in qualitative research methodologies, including online communities, focus groups, in-depth interviews, and ethnographic studies.
• Strong expertise in quantitative research methodologies, including surveys, central location testing, and conjoint analysis.
• Ability to develop strategic frameworks and translate research findings into compelling business narratives.
• Working knowledge of quantitative modelling and advanced analytics techniques.
• Understanding of Design Thinking principles and customer-centric innovation approaches.
• Proven experience in strategic business partnering or consulting, with strong project management, organizational, and communication skills.
• Future-focused mindset with a solid understanding of the aviation industry and broader service sectors.

Mansioni

• Lead and project manage key streams of work, refining briefs and delivering commercially minded outcomes.
• Support the Head of Customer Insights with ongoing project management of multiple projects.
• Analyze survey data to prepare stakeholder presentations and deliverables tailored to requirements.
• Conduct ad hoc quantitative analysis as required.
• Develop clear questionnaires or discussion guides aligned with project objectives.
• Clearly and confidently communicate research findings to the business within required timeframes.
• Present at high-level meetings and collaborate with Cathay departments to clarify research requirements.
• Translate insights into strategic recommendations for brand, CX and loyalty initiatives.

Conoscenze

Qualitative research

Quantitative research

Design thinking

Business partnering

Project management

Data analytics

Formazione

Bachelor's degree in Market Research

Descrizione del lavoro

Cathay Pacific Airways Limited is seeking an experienced Insights Manager in Hong Kong to elevate customer insights for brand strategy, CX, and loyalty. You will support day-to-day planning and delivery across multiple projects, collaborating with diverse Cathay teams to reframing briefs and present findings at senior levels.

The role emphasizes both qualitative and quantitative methodologies, strategic storytelling, and strong PM skills in a dynamic, aviation-oriented environment.