Omnichannel Content Associate – AI & Campaigns

Pfizer; Hong Kong; On-site; HKD 320,000 - 520,000; Full time

Job summary

Pfizer Hong Kong is seeking an Omnichannel & Content Associate to manage always-on content and campaigns across our owned and paid channels. You will own social and video content end-to-end—from briefing and medical/legal review to publishing and boosting—across YouTube, Facebook, and Instagram, using AI to accelerate creation and improve search visibility.

The role requires strong campaign discipline, a get-it-done mindset, and comfort operating in a regulated healthcare environment while

Qualifications

• 1–2 years of experience in digital marketing, content operations, or marketing analytics.
• Hands‑on experience with always‑on programs across paid social, SEM, or programmatic.
• Strong communication skills; ability to turn data and creative ideas into actionable narratives.
• Comfortable working with agencies and cross‑functional partners in a regulated environment.
• Strong copywriting skills in written Chinese (Cantonese) and English.

Responsibilities

• Run the content calendar for Pfizer Hong Kong social channels, including disease education posts and coordinating video series from outline to publishing.
• Execute always‑on and direct‑to‑consumer campaigns across paid social, SEM, and programmatic with media agency partners.
• Audit AI and search visibility; build content roadmaps with medical group partners and analytics teams.
• Leverage AI tools to draft compliant content, build simple automations, and drive productivity.
• Uphold medical/legal approvals and brand standards in a regulated healthcare environment.

Skills

Digital marketing

Content operations

Copywriting

Bilingual Chinese/English

Tools

Meta Business Suite

YouTube Studio

Job description

Pfizer Hong Kong is seeking an Omnichannel & Content Associate to manage always-on content and campaigns across our owned and paid channels. You will own social and video content end-to-end—from briefing and medical/legal review to publishing and boosting—across YouTube, Facebook, and Instagram, using AI to accelerate creation and improve search visibility.

The role requires strong campaign discipline, a get-it-done mindset, and comfort operating in a regulated healthcare environment while