Social Media & Influencer Campaigns Manager

AsiaPac Digital; Hong Kong; On-site; HKD 300,000 - 520,000; Full time

Job summary

AsiaPac Digital is seeking a dynamic Digital Marketing Manager to lead social media campaigns across platforms and coordinate with influencers to drive client campaigns in Hong Kong. You will craft engaging content, develop campaign strategies, and partner with BD to win deals.

The role requires strong writing, presentation and communication skills in Chinese and English, plus experience managing campaigns on Meta and Xiaohongshu.

Qualifications

• Bachelor Degree holder, preferably in digital marketing, advertising or related fields.
• 2-4 years of experience in Social Media/ Account Servicing is preferred.
• Experienced in managing social media campaigns (Meta, Xiaohongshu, etc.), with strong skills in creative writing and influencer marketing.
• Well understanding of latest digital marketing trends would be an advantage.
• Excellent presentation, pitching, influencing and communication skills with analytical mindset.
• Energetic, responsive, organized and passionate.
• Excellent spoken and written Chinese and English
• Strong PC skills in Word, Excel, PowerPoint and Chinese Word Processing

Responsibilities

• Work with the team to create appealing content including feeds, articles, graphics and promotional campaigns on social media channels
• Develop creative ideas, formulate social media and influencer strategy for pitching purpose and win the deal with BD team
• Assist in influencer management, including contact, recruitment, communication and performance analysis
• Work with influencer to develop successful campaign for clients
• Maintain strong client relationships and achieve high customer satisfaction with outstanding service level
• Manage multiple social media channels including campaign execution, responding enquiry, provision of insights for clients
• Liaise and coordinate with internal and external parties including key opinion leaders, graphic designer, vendor
• Research on latest market trends, provide insights and recommendations for campaign performance review with client

Skills

Social media management

Influencer marketing

Creative writing

Communication

Pitching

Presentation

Education

Bachelor's degree in digital marketing or related fields

Job description

AsiaPac Digital is seeking a dynamic Digital Marketing Manager to lead social media campaigns across platforms and coordinate with influencers to drive client campaigns in Hong Kong. You will craft engaging content, develop campaign strategies, and partner with BD to win deals.

The role requires strong writing, presentation and communication skills in Chinese and English, plus experience managing campaigns on Meta and Xiaohongshu.