Product Manager – Brand & Growth

Shanya International Limited; Hong Kong; On-site; HKD 420,000 - 780,000; Full time

Benefits offered by this job

Office in Qianhai, Shenzhen

Job summary

Shanya International Limited is seeking a hands-on Product Manager to drive product operations, new brand development and social media growth for women’s health and consumer wellness. The ideal candidate has experience managing social media accounts, building consumer brands and coordinating product launches.

A background in biomedical sciences, biotechnology, healthcare or consumer products is a plus. Join us at our Shenzhen office and shape new brands with creative freedom and measurable

Qualifications

• At least 2 years hands-on experience in product operations, brand development, social media management, content marketing or growth.
• Demonstrated experience creating and operating social media accounts with links and results.
• Hands-on experience launching a new brand or building an early-stage consumer brand.
• Strong understanding of major mainland Chinese social media platforms and their audiences.
• Excellent Chinese writing skills for brand stories, educational content and promotional copy.
• Ability to film and edit short videos using CapCut/Jianying or equivalent.
• Proficiency with AI tools to improve content quality and production efficiency.
• Proficient in Word, Excel and PowerPoint; strong organisational and reporting skills.

Responsibilities

• Research customer needs, market trends and competitors to define product positioning and key selling points.
• Support new brand development from ground up, including positioning, messaging and go-to-market planning.
• Coordinate product launches and ongoing product operations; collect feedback to improve products and customer experience.
• Independently manage Xiaohongshu, Douyin, WeChat channels and official accounts; plan content and grow audiences.
• Create product stories, educational articles, promotional copy and short-video scripts; translate technical info for consumers.
• Produce short videos (filming, editing, color correction, subtitles) and deliver final assets.
• Use mainstream AI tools for research, ideation, copywriting and visuals; maintain brand consistency.
• Coordinate collaborations with media outlets, KOLs/KOCs and industry partners; manage briefs and timelines.
• Plan online communications for launches, exhibitions and campaigns; track reach and engagement.

Skills

Social media management

Brand development

Product operations

Content marketing/growth

Video production & editing

AI-assisted workflows

Education

Biomedical sciences / healthcare background

Tools

WeChat

Xiaohongshu

Douyin

CapCut / Jianying

AI tools

Job description

We are looking for a hands-on Product Manager to drive product operations, new brand development and social media growth for our women’s health and consumer wellness business.

The ideal candidate has practical experience operating social media accounts, building consumer brands and coordinating product launches. A background in biomedical sciences, biotechnology, healthcare or consumer products would be an advantage.

Key Responsibilities

• Research customer needs, market trends and competitors to define product positioning, target audiences and key selling points.
• Support new brand development from the ground up, including brand positioning, messaging, tone of voice and go-to-market planning.
• Coordinate product launches and ongoing product operations. Collect customer feedback and use insights to improve products and the customer experience.
• Independently manage Xiaohongshu, Douyin, WeChat Channels and WeChat Official Accounts, including topic planning, copywriting, publishing, community engagement and audience growth.
• Create product stories, educational articles, promotional copy and short-video scripts. Translate scientific and technical information into clear, engaging consumer content.
• Independently produce short videos, including filming, editing, colour correction, subtitles and final delivery.
• Use mainstream AI tools for research, creative ideation, copywriting, script development and visual concepts. Establish efficient workflows and review content for accuracy, originality and brand consistency.
• Identify and coordinate collaborations with media outlets, industry platforms and KOLs/KOCs. Manage briefs, schedules, deliverables and performance reviews.
• Plan and execute online communications for product launches, exhibitions, business events and brand campaigns.
• Track reach, engagement, audience growth and conversion where measurable. Analyse results and competitor activity to improve content and campaign performance.
• Monitor brand mentions and customer sentiment, respond appropriately and elevate potential reputation risks.
• Maintain organised content libraries, campaign trackers, project records and performance reports using Word, Excel and PowerPoint.

Requirements

• At least 2 years of relevant hands-on experience in product operations, brand development, social media management, content marketing or growth.
• Demonstrated experience creating and operating social media accounts. Personal or professionally managed accounts are both welcome; account links and examples of results are required.
• Hands-on experience launching a new brand or building an early-stage consumer brand.
• Strong understanding of major mainland Chinese social media platforms, their audiences, content formats and operating practices.
• Excellent Chinese writing skills, with the ability to produce brand stories, educational articles, promotional copy and video scripts.
• Ability to independently film and edit short videos using Jianying/CapCut or equivalent software, with good visual judgement and storytelling skills.
• Practical proficiency with mainstream AI tools is essential. Candidates should be able to demonstrate how they use AI to improve content quality and production efficiency.
• Proficiency in Word, Excel and PowerPoint, with strong organisational and reporting skills.
• Strong ownership, initiative and execution skills, with the ability to prioritise work and deliver independently.

Preferred Qualifications

• Academic or professional background in biomedical sciences, biotechnology, pharmacy, healthcare, life sciences or related disciplines.
• Experience building brands in consumer products, women’s health, wellness, beauty or personal care.
• Experience communicating scientific or technical products to general consumers.
• Relevant media, KOL/KOC or industry partnership resources.

What We Offer

• An office location in Qianhai, Shenzhen.
  Ownership of brand, content and product growth initiatives.
  Creative freedom and opportunities to help build new brands.
  Visible impact through measurable audience engagement and business outcomes.