Marketing Specialist

CLOVE HONG KONG LIMITED; Hong Kong; On-site; HKD 400,000 - 560,000; Full time

Benefits offered by this job

Double Pay (13th-month salary)

Performance bonus

Annual leave

MPF

Medical insurance

Birthday & marriage leave

Flexible hours 12:00–17:00

Job summary

CLOVE HONG KONG LIMITED is seeking a Marketing Specialist to manage Clove's social media presence on Instagram and Threads and to lead KOL collaborations.

You will coordinate with content, design and operations teams, analyze performance data, and drive campaigns and content ideas; Japanese language is a strong plus and flexible hours are offered.

Qualifications

• ~2 years of experience in social media management or KOL/influencer marketing
• Hands-on experience liaising with KOLs/influencers — outreach, negotiation, briefing
• Solid understanding of how Instagram and Threads content and community dynamics work
• Basic data analysis skills — reading platform insights to optimize content
• Proactive and able to independently manage multiple projects and partners
• Japanese language ability is a strong plus
• Interest in TCG or collectible/pop culture is a strong plus

Responsibilities

• Plan, schedule and publish content across Instagram, Threads and other social platforms, maintaining a consistent posting cadence and brand tone
• Design and run social media campaigns (giveaways, interactive activations, etc.) to drive engagement and follower growth
• Source, negotiate with and manage KOL/influencer partners (primarily Hong Kong and Taiwan) — from outreach and briefing through to performance tracking
• Monitor social platform metrics (reach, engagement rate, follower growth), compile regular performance reports and recommend optimizations
• Keep a pulse on TCG/pop-culture trends and competitor activity to inform content and campaign ideas
• Collaborate with content, design and operations teams to keep assets, campaigns and schedules aligned

Skills

Social media management

KOL/influencer marketing

Data analysis

Content planning

Japanese language

Tools

Instagram

Threads

Job description

About Us

Clove (TrustHub Inc., Tokyo) runs Clove Oripa — the platform that pioneered online oripa in Japan and is now one of Japan's leading TCG / oripa services. Clove HK is the growth engine for our overseas markets,our business spans multiple markets including Traditional Chinese-speaking regions (Hong Kong, Taiwan). We're a fast-moving team that values both data and creativity.

About the role

We're looking for a Marketing Specialist to run Clove's social media presence (Instagram, Threads) and lead KOL/influencer collaborations. Reporting directly to our Social Media & Influencer Lead, you'll be the frontline voice between the brand and our fan community.

Key responsibilities

Plan, schedule and publish content across Instagram, Threads and other social platforms, maintaining a consistent posting cadence and brand tone

Design and run social media campaigns (giveaways, interactive activations, etc.) to drive engagement and follower growth

Source, negotiate with and manage KOL/influencer partners (primarily Hong Kong and Taiwan) — from outreach and briefing through to performance tracking

Monitor social platform metrics (reach, engagement rate, follower growth), compile regular performance reports and recommend optimizations

Keep a pulse on TCG/pop-culture trends and competitor activity to inform content and campaign ideas

Collaborate with content, design and operations teams to keep assets, campaigns and schedules aligned

Requirements

~2 years of experience in social media management or KOL/influencer marketing (in-house brand or agency experience a plus)

Hands-on experience liaising with and following up KOLs/influencers — outreach, negotiation, briefing and ongoing relationship management

Solid understanding of how Instagram and Threads content and community dynamics work

Basic data analysis skills — comfortable reading platform insights and using them to optimize content

Proactive and accountable, able to independently manage multiple projects and partners

Japanese language ability is a strong plus

Interest in TCG or collectible/pop culture is a strong plus

Guaranteed Double Pay (13th-month salary) upon completion of each year of service

Performance bonus (discretionary, paid twice a year, based on company results and individual performance)

Annual leave, MPF, medical insurance, birthday & marriage leave

Flexible hours (core time 12:00–17:00)