Brand Communications Manager

CLO Virtual Fashion; Hong Kong; On-site; HKD 420,000 - 620,000; Full time

Job summary

CLO Virtual Fashion in Hong Kong is seeking a capable Brand Communications Manager to join a tight team. You will coordinate and develop marketing policies, programs, and campaigns across owned and paid channels, from social media to our blog and website.

You will lead branding strategies, partner with BizDev, Design and Sales, issue press releases, and produce video content, while mentoring teammates and upholding global brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related discipline.
• At least 3 years of experience in fashion/tech, or agencies in fashion/tech.
• Creative, analytical, inquisitive, driven, and takes initiative.
• Agile and able to work in fast-paced environments with tight deadlines.
• Strong knowledge of media content and formats, especially in the digital space.
• Experience with B2B events, trade shows, and exhibits.
• Great verbal and written communication skills.

Responsibilities

• Develop and execute branding and communications strategies to drive user growth in HK and SE Asia.
• Analyze industry trends to reach key markets.
• Develop relationships with publications in technology, fashion, and related industries.
• Orchestrate media plans with design for local, regional, and global audiences.
• Collaborate with global Brand Communications and internal teams to support engagements and lead generation.
• Write and issue press releases for major announcements.
• Create internal and external video content.
• Organize user-facing events and trade shows as needed.
• Track campaign performance and share insights with the business team.

Skills

Creative

Analytical

Initiative

Agile

Media content knowledge

Verbal & written communication

Education

Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related discipline

Job description

About Us

CLO Virtual Fashion is the industry-leading provider of innovative 3D products and ecosystem solutions used in fashion, film, and gaming. With over two decades of research and development in true-to-life 3D garment simulation, CLO Virtual Fashion's mission is to empower users at every step of the garment journey, from concept to design, manufacturing to marketing, and fitting to styling. In addition to 3D garment design software (CLO & Marvelous Designer), CLO Virtual Fashion is the creator of CLO-SET (a digital asset management and collaboration platform), CONNECT (a digital fashion hub and marketplace), and consumer-facing solutions such as e-commerce virtual fittings.

Founded in 2009, CLO's interconnected and ever-growing product ecosystem is built to power the future of everything related to garments. We currently have 13 offices located in 11 countries across North America, Asia, Europe, and South America, and are continuing to expand to serve users around the globe.

Position Overview

CLO Virtual Fashion is looking for a capable Brand Communications Manager to join the team in Hong Kong. We are a small, tight-knit unit, and the environment will be close to that of a start-up; we wear a lot of hats, brainstorm a lot of ideas, and are filled with passion for all things fashion & 3D. As Brand Communications Manager, you will serve as an integral member of the team, coordinating and developing marketing policies, programs, and campaigns.

You will implement a comprehensive plan inclusive of client and industry partnerships, event execution, and content creation across our owned and paid channels — spanning social media, our website, company blog, and beyond. Our team has grand visions for how we reach our users and clients; it will be your job to bring these dreams to life.

Responsibilities

• Develop and execute branding and communications strategies to drive user growth across Hong Kong and the broader South East Asia region, including Vietnam and Indonesia

• Analyze industry trends and activity to best reach key markets

• Develop relationships with key publications in technology, fashion, and other connected industries

• Orchestrate media plans and work with our design team to produce content for both local/regional and global audiences

• Collaborate closely with the global Brand Communications team and internal stakeholders (BizDev, Design, Sales) to support external engagements and lead-generation opportunities

• Write and issue press releases for major announcements, distributing through BusinessWire and other services

• Spearhead the creation of internal and external video content

• Organize and manage user-facing events and trade shows as necessary

• Track and measure campaign success, course-correcting as needed and sharing insights with the business team periodically

• Initiate new ideas and communications initiatives for the Brand Communications Chapter to drive greater impact

• Mentor other Brand Communications team members

• Ensure adherence to the company's global channel strategy, brand identity, tone of voice, formats, and templates

Qualifications

• Bachelor’s degree in Marketing, Branding, Communications, Public Relations, or a related discipline

• Minimum 3 years of experiences in fashion/tech, or at agencies specializing in fashion/tech

• Creative, analytical, inquisitive, driven, and takes initiative

• Agile, with a proven ability to work in fast-paced environments and adhere to tight deadlines

• Strong knowledge of media content and formats, especially in the digital space

• Experience with B2B events, trade shows, and exhibits

• Great verbal and written communication skills

• Positive and enthusiastic attitude, with a willingness to invest and grow with CLO

• Fluent in English and Cantonese

Plus If You Have

• Proficiency in Mandarin

• Experience issuing press releases

• Experience writing or blogging

• Knowledge of SEO, GEO/AEO

• Experience managing social media channels for tech/software companies