Marketing Officer [1-year contract]

Hong Kong College of Technology; Sha Tin; On-site; HKD 240,000 - 300,000; Full time

Job summary

Hong Kong College of Technology (HKCT) is seeking a Marketing Officer to support branding and student recruitment campaigns. You will assist in content development for our website, social media and marketing materials, and help coordinate events and promotions across campuses.

The role requires a degree in marketing or related field and at least 2 years of marketing experience, preferably in education. Proficiency in English and Chinese is expected, with strong communication and project

Qualifications

• Degree in Marketing, Digital Marketing, Communications, or related discipline.
• At least 2 years' working experience, including 1+ year in marketing or promotional work.
• Experience in digital marketing in education sector is an advantage.
• Familiar with social media management and content creation.
• Proficient with Canva, Adobe Creative Suite or AI content tools.
• Proficient in Microsoft Office and AI productivity tools.
• Strong interpersonal and project coordination skills.
• Good command of written and spoken English and Chinese.

Responsibilities

• Assist in planning and executing institutional branding and student recruitment campaigns.
• Support content updates for websites, social media platforms and marketing materials.
• Support media publicity and branding projects.
• Coordinate production of publications, videos and promotional materials.
• Support student recruitment events, information days, exhibitions and outreach activities.
• Monitor campaigns and provide insights to optimize marketing.
• Collaborate with vendors and stakeholders to deliver marketing projects.
• Perform other duties as assigned by supervisors.

Skills

Social media management

Content creation

Interpersonal skills

Project coordination

Analytical reporting

AI productivity tools

Education

Marketing related degree

Tools

Canva

Adobe Creative Suite

AI tools

Microsoft Office

Job description

Assist in planning and executing institutional branding and student recruitment campaigns

Support content development and updates for websites, social media platforms and marketing materials

Support media publicity, branding projects and anniversary celebration promotions

Coordinate the production of publications, videos, promotional materials and other marketing collaterals

Support student recruitment events, information days, exhibitions and outreach activities

Perform other duties as assigned by supervisors

Requirements

Degree holder in Marketing, Digital Marketing, Communications, Business Administration or a related discipline

At least 2 years' working experience, including a minimum of 1 year's relevant experience in marketing, digital marketing or promotional work

Experience in digital marketing and promotional work in the education sector is an advantage

Familiar with social media management and content creation

Knowledge of Canva, Adobe Creative Suite or AI content tools is an advantage

Proficient in Microsoft Office and familiar with AI productivity tools

Good interpersonal and project coordination skills

Good command of written and spoken English and Chinese

Digital Marketing & Analytics

Responsibilities

Support the execution and optimization of marketing campaigns across relevant promotional channels.

Support content updates and user experience enhancements for promotional materials and platforms

Monitor campaign performance and prepare marketing reports, data analysis and insights to support ongoing optimization

Conduct market research and competitor analysis to support student recruitment and international market development

Coordinate external vendors and internal stakeholders to ensure the smooth delivery of marketing projects

Support student recruitment and institutional marketing initiatives.

Perform other duties as assigned by supervisors

Requirements

Degree holder in Marketing, Digital Marketing, Communications, Business Administration or a related discipline

At least 2 years' working experience, including a minimum of 1 year's relevant experience in marketing, digital marketing or promotional work

Experience in digital marketing and promotional work in the education sector is an advantage

Self-motivated, detail-oriented and able to work independently

Good analytical and reporting skills, with the ability to interpret marketing data and campaign performance

Proficient in Microsoft Office and familiar with the practical application of AI productivity tools

Good command of written and spoken English and Chinese

To know more about us, please visit ourwebsite www.hkct.edu.hk

We are flexible-working-ready.

HKCT (www.hkct.edu.hk), HKCT Institute of Higher Education and Hong Kong College of Technology, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong. Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Diploma of Applied Education, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications. We strive to nurture students with virtues and competence to sustain their personal and professional growth for serving Hong Kong and our country.

Join us if you are passionate about education, especially VPET!

HKCT (www.hkct.edu.hk), HKCT Institute of Higher Education and Hong Kong College of Technology, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong. Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications.

Join us if you are passionate about education, especially VPET!

HKCT (www.hkct.edu.hk), HKCT Institute of Higher Education and Hong Kong College of Technology, committed to Vocational & Professional Education and Training (VPET) over decades, is a charitable self-financing institution with degree-awarding status in Hong Kong. Our provision covers higher education and continuing education, ranging from Applied Learning, Diploma Yi Jin, Higher Diploma to Degree programmes on the Qualifications Register; from Employees Retraining Board courses, Continuing Education Fund-reimbursable courses to Postgraduate awards by overseas universities, equipping youths and in-service workers with local and/or international qualifications.

Join us if you are passionate about education, especially VPET!