Digital Marketing Manager

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 350,000 - 600,000; Full time

Benefits offered by this job

Annual leave

Medical benefits

Dental benefits

Job summary

Hong Kong Trade Development Council is seeking a dynamic marketing professional to lead digital campaigns and content across social platforms. The role focuses on customer acquisition, follower growth, and engaging target audiences through end-to-end content production and strategic partnerships with KOLs.

Ideal candidates hold a degree in marketing or related fields with at least six years in digital marketing, proficient in AI tools and Canva, and fluent in English and Chinese.

Qualifications

• Degree in Marketing, Communications, Digital Media or related discipline.
• Minimum 6 years of digital marketing experience with social media focus.
• Proficient with AI tools, Canva, and digital avatar technologies for marketing.
• Strong analytical skills to translate data into insights.
• Creative mindset with ability to produce engaging content in English and Chinese.

Responsibilities

• Develop and execute digital campaigns to drive acquisition and engagement.
• Manage end-to-end content creation across digital platforms.
• Update multimedia content for company social accounts (Facebook, Instagram, WeChat, etc.).
• Develop and execute KOL strategies and manage collaborations.
• Drive website traffic and build brand awareness through content creation.
• Use customer data and agile testing to optimize campaign performance.
• Provide timely reporting and analysis of marketing activities.
• Perform ad hoc projects as required.

Skills

Social media management

Content creation

Campaign optimization

Analytics

Creative mindset

Bilingual English/Chinese

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

AI tools

Photo/Video tooling

Job description

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks a dynamic, high-calibre and experienced marketing professional to join our Team.

Responsibilities

• Develop and execute digital campaigns and promotion ideas to drive customer acquisition, increase followers, and engage target audiences;
• Manage the end-to-end process of content creation, including ideation, production, and distribution across digital platforms;
• Enhance and update multimedia contents of all the company’s social media accounts such as Facebook, Instagram, WeChat etc. to ensure all information are up to date;
• Develop and execute KOL strategies, including identifying suitable partners, negotiating collaborations, and managing campaign implementation across social media platforms;
• Drive the website traffic and creating contents to generate brand awareness;
• Use market insights, customer data, and an agile test-and-learn approach to continuously optimize campaign performance and achieve business objectives;
• Provide accurate and timely information reports and analysis of all digital marketing activities;
• Perform ad hoc project as required.

Requirements

• Degree holder in Marketing, Communications, Digital Media, or any related discipline;
• Minimum 6 years ofexperience in digital marketing, with a strong focus on social media management, content creation, customer acquisition and campaign optimization are essential;
• Proficient in utilizing AI tools, photo and videography software (such as Canva), and digital avatar technologies for marketing applications;
• Strong analytical skills, with experience in interpreting data and providing actionable insights;
• Creative mindset with the ability to produce engaging and innovative content;
• Fluency in English and Chinese (Cantonese and Mandarin) is preferred.

Candidate with less experience will consider as Assistant Manager, Digital Marketing.

Remuneration and Benefits

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits will be offered.

• annual leave, medical and dental benefits will be offered.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.