Marketing Executive (Events & Ticketing)

HKT; Hong Kong; On-site; HKD 240,000 - 360,000; Full time

Job summary

PCCW Group in Hong Kong is seeking a highly creative Marketing Executive to support the planning, promotion, and execution of events, ticketing initiatives, and customer engagement. You will develop integrated campaigns to boost attendance, drive ticket sales, and grow the loyalty program.

The role requires hands-on use of AI-powered tools to generate content, visuals, and videos across channels, with 2+ years in entertainment/event marketing, English and Chinese proficiency, and flexibility to

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related disciplines.
• Minimum 2 years of relevant experience in entertainment/event ticketing/marketing.
• Strong capabilities in marketing collateral design, creative development, and copywriting.
• Hands-on experience with AI-powered marketing and content creation tools (e.g., Copilot, Midjourney, Adobe Firefly, Canva AI, Runway).
• Experience in e-commerce using AEM, ACS, and Magento is an advantage.
• Fluent in English and Chinese; strong written and spoken communication.
• Immediately available preferred.

Responsibilities

• Develop and execute marketing campaigns to drive event awareness, ticket sales, and audience engagement across online and offline channels.
• Create marketing materials using AI tools to generate, optimize, and scale content, visuals, and videos for event marketing.
• Manage end-to-end event marketing initiatives, including concerts, member events, and ticketing.
• Collaborate with event organizers, artists, sponsors, agencies, and internal stakeholders to deliver successful promotions.
• Support ticketing strategy, sales performance tracking, and customer acquisition initiatives.
• Analyze campaign performance, customer data, and ticket sales trends to generate actionable insights.
• Flexible to support events during evenings, weekends, and public holidays.

Skills

Marketing

Copywriting

AI tools

Content creation

Social media

Digital marketing

Tableau

Education

Bachelor's degree

Tools

Copilot

Midjourney

Adobe Firefly

Canva AI

Runway

AEM

ACS

Magento

Job description

Marketing Executive (Events & Ticketing)

We are seeking a highly creative, results-driven, and tech-savvy Marketing Executive to support the planning, promotion, and execution of events, concerts, and ticketing initiatives that drive attendance, customer engagement, and revenue growth.

This role is responsible for developing and implementing integrated marketing campaigns to support event launches, ticket sales, member acquisition, and customer retention.

The ideal candidate combines strong event marketing expertise with a data-driven mindset and hands-on experience using AI-powered tools to improve marketing effectiveness and operational efficiency. You should have proven experience in promoting events, managing ticketing campaigns, developing compelling marketing content, with hands-on proficiency in leveraging AI tools to generate and optimize marketing copy, visual assets, videos, and digital content across multiple channels.

Your Role:

Develop and execute marketing campaigns to drive event awareness, ticket sales, and audience engagement across online and offline channels.

Create engaging marketing materials utilizing AI tools to generate, optimize, and scale content, visuals, and videos for event marketing initiatives.

Manage end-to-end event marketing initiatives, including concerts, member events, and ticketing etc.

Collaborate with event organizers, artists, sponsors, agencies, and internal stakeholders to deliver successful event promotions.

Support ticketing strategy, sales performance tracking, promotional offers, and customer acquisition initiatives.

Analyze campaign performance, customer data, and ticket sales trends to generate actionable insights and optimize marketing effectiveness.

Flexible to support events and campaigns during evenings, weekends, and public holidays

To Succeed in this role :

Bachelor's degree in Marketing, Business Administration, Communications or related disciplines.

Minimum 2 years of relevant experience working in an entertainment and event ticketing/ Marketing/ loyalty programs, eCommerce experience is a plus

Strong capabilities in marketing collateral design, creative development, and copywriting. Hands-on experience with AI-powered marketing and content creation tools such as: Microsoft Copilot, Midjourney, Adobe Firefly, Canva AI, Bytedance, Runway or similar video-generation platforms.

Experience in e-commerce, using AEM, ACS and Magento are an advantage

Passionate about events and committed to delivering exceptional experiences.

Flexible, organized, independent, and a strong team player with the ability to work under tight deadlines.

A strong network of entertainment industry professionals and event organizers is a plus.

Social media and digital marketing experience is a Plus

Strong analytical skills with the ability to interpret data and generate insights. Knowledge of Tableau is a plus

Good command of both written and spoken English and Chinese

Immediately available is preferable

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.