Senior Segment Manager (Data Analytics & MIS)

Bank of China (Malaysia) Berhad; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Job summary

Bank of China (Malaysia) Berhad in Hong Kong seeks a Senior Segment Manager (Data Analytics & MIS) to lead client segment management, shape strategic plans, and set business objectives to boost profitability across segments. You will produce MIS insights and guide portfolio and product strategy through data-driven analyses.

The role collaborates with product teams to enrich offerings, enhance service quality, and strengthen customer experience, while defining training needs and coordinating

Qualifications

• Minimum 8 years relevant experience, including at least 3 years within Banking and / or Financial Institution.
• Minimum 8 years relevant experience, including at least 2 years of supervisory and / or management experience.
• Familiar with Personal Banking Wealth Management and related Products (including Deposit, Unit Trust, Bonds, Securities, Structured Products, Insurance and Mortgage, etc)
• Understand market and competitors practice on Wealth Management and related Products
• Candidate with less experience will be considered asSegment Manager

Responsibilities

• Align with the bank’s strategic direction to plan customer segment management and business strategies, set business objectives for customer segments, and enhance customer profitability contribution
• Compile MIS reports and conduct analysis across customer, product and channel perspectives to identify potential customer and deliver actionable insights and recommendations for developing portfolio and product strategy
• Formulate corresponding market share expansion and marketing strategies based on segment management strategies and value propositions, execute initiatives, and monitor outcomes to achieve business objectives
• Develop concrete business development plans, including but not limited to customer acquisition, cross-selling, up-selling, and retention programs, to nurture high-potential and high-value customer segments through targeted acquisition, development, and consolidation strategies
• Collaborate with product managers to enrich product offerings within the brand, deepen service quality, and optimize both brand image and customer experience
• Establish end-to-end customer relationship management and services models for each customer segment to strengthen long-term relationships and ensure timely and contextually relevant communication
• Define frontline training needs, provide content for training, and establish internal communications
• Identify and select various types of commercial organizations/partners to explore collaborative business opportunities
• Propose necessary operational resource allocation to management to ensure effective utilization of resources

Skills

Segment management

Business development

Strategic planning

Management

Customer analytics

Job description

Senior Segment Manager (Data Analytics & MIS)

Job No.: 500001
Employment Type: Full time
Departments: Personal Banking and Wealth Management Department
Job Functions: Business Development, Strategic Planning, Management

Responsibilities:

• Align with the bank’s strategic direction to plan customer segment management and business strategies, set business objectives for customer segments, and enhance customer profitability contribution
• Compile MIS reports and conduct analysis across customer, product and channel perspectives to identify potential customer and deliver actionable insights and recommendations for developing portfolio and product strategy
• Formulate corresponding market share expansion and marketing strategies based on segment management strategies and value propositions, execute initiatives, and monitor outcomes to achieve business objectives
• Develop concrete business development plans, including but not limited to customer acquisition, cross-selling, up-selling, and retention programs, to nurture high-potential and high-value customer segments through targeted acquisition, development, and consolidation strategies
• Collaborate with product managers to enrich product offerings within the brand, deepen service quality, and optimize both brand image and customer experience
• Establish end-to-end customer relationship management and services models for each customer segment to strengthen long-term relationships and ensure timely and contextually relevant communication
• Define frontline training needs, provide content for training, and establish internal communications
• Identify and select various types of commercial organizations/partners to explore collaborative business opportunities
• Propose necessary operational resource allocation to management to ensure effective utilization of resources

Requirements:

• A minimum 8 years of relevant experience, including at least 3 years within Banking and / or Financial Institution;
• A minimum 8 years of relevant experience, including at least 2 years of supervisory and / or management experience;
• Familiar with Personal Banking Wealth Management and related Products (including Deposit, Unit Trust, Bonds, Securities, Structured Products, Insurance and Mortgage, etc)
• Understand market and competitors practice on Wealth Management and related Products
• Candidate with less experience will be considered asSegment Manager

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA),you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.For details, please click here .