Senior Manager, Marketing & Development, Wealth Management

CITIC Securities International; Hong Kong; On-site; HKD 800,000 - 1,100,000; Full time

Job summary

CITIC Securities International is seeking an experienced Marketing Leader to drive growth for its Wealth Management Business in Hong Kong. You will formulate strategies within a limited budget and coordinate with multiple business units to align requests with management goals.

Responsibilities include building a comprehensive marketing function, managing events, creating digital content for websites, social media, and campaigns, preparing corporate materials, conducting campaign analysis, and

Qualifications

• 8+ years of relevant experience in marketing, preferably in financial services.
• Experience in strategic marketing planning in a large corporation.
• Proficiency in MS Office, PowerPoint, Photoshop and Illustrator.
• Excellent communication, presentation, and analytical skills.
• Fluent in English, Cantonese and Mandarin.

Responsibilities

• Formulate marketing strategies to drive business growth for the Wealth Management Business within a limited budget.
• Develop and implement a comprehensive marketing function to execute a wide range of marketing activities and programs.
• Manage end-to-end event logistics, including venue selection, vendor management, budgeting, timeline development, and on-site coordination.
• Create and implement digital marketing solutions, including content for websites, social media, SEO/SEM, KOLs, forums, and apps to support campaigns.
• Prepare and update corporate marketing materials such as eDMs, brochures, newsletters, product catalogs, press releases, and client notices.
• Conduct marketing research and analysis to monitor campaign effectiveness.
• Coordinate daily with partners, editors, agencies, and production houses to achieve outcomes.
• Stay updated on financial products, global market trends, and competitors' marketing dynamics.
• Act as coordinator for all business units, consolidating requests and feedback for senior management.
• Participate in ad hoc assignments and projects.

Skills

Marketing strategy

Project management

Communication

Analytical skills

Interpersonal skills

English proficiency

Cantonese

Mandarin

MS Office

PowerPoint

Education

Degree in Marketing/Business/Communications

Tools

Photoshop

Illustrator

Job description

The candidate will be responsible to formulate marketing strategies to drive business growth for the Wealth Management Business. The candidate will also act as coordinator and project teammate to consolidate requests / feedback from all business units and make suggestions to management.

Key Areas of Responsibilities

• Formulate marketing strategies to drive business growth for the Wealth Management Business within a limited budget.
• Develop and implement a comprehensive marketing function to execute a wide range of marketing activities and programs.
• Manage end-to-end event logistics, including venue selection, vendor management, budgeting, timeline development, and on-site coordination.
• Create and implement digital marketing solutions, including engaging and compelling content for websites, social media, search engines, key opinion leaders (KOLs), forums, and apps to support sales and promotion campaigns.
• Manage, prepare, and update corporate marketing materials such as eDMs, brochures, newsletters, product catalogs, press releases, and client notices.
• Conduct marketing research and analysis to monitor the effectiveness of campaigns
• Communicate on a daily basis with partners, editors, agencies, and production houses to achieve desired outcomes.
• Stay updated on new financial products, global market trends, and competitors' marketing dynamics.
• Act as a coordinator and project teammate for all business units, consolidating requests and feedback and providing suggestions to senior management.
• Participate in ad hoc assignments and projects.

Requirements

• Degree holder in Marketing, Business, Communications, or related disciplines. With 8+ years' relevant experience, preferably in the financial industry or brokerage/securities firm.
• Experience in Strategic Marketing Planning in a large corporation is a definite advantage.
• Experience in website revamp/promotion on WeChat or familiarity with PRC media is preferred.
• Experience in event planning or event coordination in a corporate environment is preferred.
• Excellent marketing sense and project management skills.
• Strong interpersonal, communication, presentation, and analytical skills.
• Able to work under pressure and meet tight deadlines.
• Good command of written and spoken English, Cantonese, and Mandarin.
• Strong PC knowledge, proficient in MS Office, PowerPoint, graphic design tools such as Photoshop & Illustrator, and web-based applications is preferable.
• Candidates with less experience will be considered for the Manager position.