Senior Marketing Manager, Wealth

HSBC Holdings plc; Hong Kong; Presencial; HKD 900.000 - 1.300.000; Tempo integral

Resumo da vaga

HSBC Holdings plc in Hong Kong is seeking a Senior Marketing Manager, Wealth to lead wealth marketing and product commercialization efforts. You will shape end-to-end marketing strategies and deliver integrated campaigns across digital and distribution channels, collaborating with stakeholders to execute plans rapidly while strengthening the HSBC Wealth brand and client experience.

The role requires translating complex wealth propositions into compelling messaging for affluent clients and

Qualificações

• Demonstrable experience leading integrated marketing strategies and campaigns that support customer acquisition, product penetration, client engagement and commercial growth.
• Strong hands-on experience across ATL and BTL marketing, including paid, owned and earned media strategy and execution across digital, print, events, direct and distribution channels.
• Experience translating wealth management propositions into clear, customer-focused messaging for affluent audiences.

Responsabilidades

• Lead Wealth marketing and product commercialization in Hong Kong to drive growth across acquisition, penetration and engagement.
• Shape end-to-end marketing strategies and deliver integrated campaigns across digital and distribution channels.
• Develop and govern Wealth content strategy and lead client engagement initiatives with measurable outcomes.

Descrição da vaga

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Wealth.

In this role you will:

Lead Wealth marketing and product commercialization in Hong Kong to drive measurable business growth across new-to-wealth acquisition, product penetration and client engagement. Shape end-to-end marketing strategies and deliver integrated campaigns across digital and distribution channels, working closely with internal stakeholders (e.g., WPS, Propositions, Distribution, Legal, Compliance) and agencies to take plans from insight to execution at pace—while strengthening HSBC’s Wealth brand and customer experience.

Wealth branding strategy & integrated campaign leadership

• Lead integrated campaign strategy and build the wealth branding association towards HSBC
• Translate market/customer insights into clear segmentation, targeting and messaging frameworks for affluent and HNW audiences.
• Set campaign KPIs and measurement approach; drive optimisation through test-and-learn and performance reviews.

Drive wealth conversion & product deepening

• Develop communication and delivery across key wealth priorities (e.g., investments solution, wealth products, digital wealth journeys).
• Deepen client engagement and product penetration by commercialising sophisticated wealth solutions into clear value propositions and communications.

Content creation & client engagement

• Develop and govern Wealth content strategy (thought leadership, market updates, product education) to build trust and reinforce premium positioning.
• Lead high-value Wealth client engagement initiatives (e.g., investment seminars, market outlook events, partner experiences) with measurable outcomes.

To be successful you will need:

• Demonstrable experience leading integrated marketing strategies and campaigns that support customer acquisition, product penetration, client engagement and commercial growth.
• Strong hands-on experience across ATL and BTL marketing, including paid, owned and earned media strategy and execution across digital, print, events, direct and distribution channels.
• Experience translating complex wealth management, investment or insurance propositions into clear, compelling and customer-focused messaging for affluent and high-net-worth audiences.
• Strong understanding of customer segmentation, targeting, positioning and end-to-end customer journeys, with the ability to convert customer and market insights into effective marketing propositions.
• Experience developing and governing Wealth content, including thought leadership, market updates, product education, client communications and investment-related content.
• Proven ability to lead high-value client engagement initiatives, such as investment related seminars, market outlook events, partner experiences and other relationship-building activities.
• Strong business analysis skills and commercial acumen, with the ability to define campaign KPIs, evaluate performance, manage budgets and optimise activity based on data and insights.
• Demonstrable ability to work collaboratively with Wealth, Distribution, Digital, Product, Propositions, Legal, Compliance, Risk, frontline teams and external agencies.
• Creative and commercially minded, with the ability to identify new digital, content and engagement opportunities that support Wealth growth priorities.
• Proactive, detail-oriented and able to manage multiple priorities independently, at pace and under pressure in a complex stakeholder environment.
• Proficiency in written and spoken English and Chinese/ Cantonese