Marketing Manager

Concentric Management Company Limited; Hong Kong; On-site; HKD 500,000 - 800,000; Full time

Job summary

Chow Tai Fook Life Insurance Company Limited is seeking a dynamic Manager of Branding and Marketing Communications in Hong Kong. You will lead a team to develop comprehensive marketing strategies, manage social media, PR plans, and high-profile campaigns to elevate the brand and drive revenues.

The role requires strong leadership, cross-functional collaboration with operations, and a proven track record in branding and digital marketing, with fluency in English and Chinese.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–5 years in Marketing Communication/Branding, preferably in F&B/retail.
• Proven ability to manage multiple projects and campaigns.
• Strong English and Chinese written and spoken skills.
• Independent, multi-tasking, and results-driven team player.

Responsibilities

• Lead a team to develop and implement marketing and promotion strategies to build the brand and drive revenues.
• Manage social media presence, content creation, and performance analytics.
• Plan and execute PR, seasonal promotions, partnerships, and events.
• Collaborate with operations to identify marketing needs and partnerships.
• Develop content strategy across social channels to raise brand awareness.
• Monitor budgets and ROI; coordinate with vendors and internal stakeholders.

Skills

Brand strategy

Marketing communications

Social media management

Digital marketing

PR & events

Team leadership

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Hootsuite

MS Office

Adobe Photoshop/Illustrator

Job description

Lead a team to develop and implement marketing and promotion strategies to build the brand, drive brand awareness and engagement, communicate brand values to customers and drive revenues through various thematic campaigns, product launches, PR, events, third-party collaboration, food aggregator platforms and owned / paid channels

Manage the company's social media presence that is consistent with brand’s tone. Lead internal and external partners to create and publish content, monitor engagement and analyze performance metrics

Budget monitoring

Plan, develop and execute marketing and PR plans for seasonal promotions, partnership activations, loyalty programme initiatives

Work closely with Operations teams to identify marketing needs of our products and services, drive top tier media and industry relationships, develop strategic partnerships and create special events for impactful awareness in the local market.

Keep abreast of industry and local market trends, PR and Social Media activity, generate ideas for marketing & PR campaigns and initiatives that will drive business goals and elevate profile of our restaurants

Build a solid content strategy on different social media opportunities to raise the awareness of targeted customers

Measure and monitor the effectiveness of all partnerships to determine top-line sales impact and ROI

Liaise with internal stakeholders, external vendors and partners to ensure the smooth execution of marketing programmes

Coordinate with operation team to evaluate sales performance and take appropriate action to drive business

Stay up-to-date with industry trends and best practices in branding and digital marketing; and apply them to the company's marketing strategies

Perform ad-hoc duties as required

Requirements:

Degree holder in Marketing, Communications, or other relevant disciplines

A minimum of 4-5 years solid experience in Marketing Communication / Branding, preferably in F&B industry

Proven record in handling multiple projects across industries including F&B and reputable retails, experience in digital marketing is an advantage

Able to work independently, multi-tasking, self-driven and result-oriented

A good team player with creative, detail-mind and analytical mindset

Proficient in computer applications

Excellent command in both verbal and written communication in English and Chinese

Manager, Branding and Marketing Communications

Chow Tai Fook Life Insurance Company Limited