Brand & Marketing Strategy Lead

Leadingnation; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Flexible working arrangements

Job summary

i - Smart International Limited in Hong Kong is seeking a dynamic Marketing Manager / Brand Manager to lead brand strategy and campaigns from our Ngau Tau Kok office. You will own brand development, oversee integrated marketing initiatives, and drive awareness, engagement, and commercial growth.

The ideal candidate has a bachelor's in Marketing or related field, 5–7 years in brand management, strong digital marketing skills, and a track record of shaping market position in fast paced

Qualifications

• Bachelor's degree in Marketing or related field.
• 5–7 years of professional marketing experience with brand management.
• Proven ability to develop and execute brand strategies that grow awareness and revenue.
• Strong understanding of digital marketing, consumer behavior, and market segmentation.

Responsibilities

• Develop and implement strategic brand positioning and messaging.
• Lead integrated marketing campaigns across channels.
• Manage brand identity and visual guidelines.
• Analyze brand performance and ROI.
• Collaborate with internal teams and external partners.
• Oversee PR, content, social media plans.
• Forecast budgets and allocate resources.
• Mentor junior team members.
• Research market trends and consumer insights.
• Coordinate product launches and promotions.

Skills

Brand strategy

Campaign management

Digital marketing

Brand guidelines

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO/SEM

Marketing automation

Job description

i - Smart International Limited in Hong Kong is seeking a dynamic Marketing Manager / Brand Manager to lead brand strategy and campaigns from our Ngau Tau Kok office. You will own brand development, oversee integrated marketing initiatives, and drive awareness, engagement, and commercial growth.

The ideal candidate has a bachelor's in Marketing or related field, 5–7 years in brand management, strong digital marketing skills, and a track record of shaping market position in fast paced