Manager, Partnership Management (Digital Wallet)

HKT; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

HKT is seeking an experienced Marketing Campaign Lead to orchestrate end-to-end campaigns that blend strategic insights with creative concepts. You will manage projects from inception to closure, coordinating with internal teams and external partners to ensure on-time delivery and measurable impact.

Ideal candidates bring 5+ years of marketing experience, strong data analytics skills, and fluency in English with Cantonese as a plus.

Qualifications

• Bachelor-level degree in Marketing, Business, or related discipline.
• 5+ years of marketing experience, ideally in digital banking/FinTech or agency environments serving financial services clients.
• Strong written and spoken English; Cantonese proficiency is a plus.
• Creative, self-motivated with excellent communication and attention to detail.
• Experience using data analytics to measure campaign performance and optimize outcomes.

Responsibilities

• Coordinate with internal teams and external partners to develop new campaigns and ongoing marketing initiatives.
• Develop and execute campaigns that blend strategic insights with creative concepts and solid project management.
• Manage all aspects of marketing initiatives from initial contact to campaign closure, including AI-assisted content and segmentation.
• Collaborate with analytics teams to evaluate campaign performance using reach, frequency, response rates, and other KPIs.
• Build and maintain relationships with marketing partners and organizational stakeholders to ensure efficient delivery of campaigns.
• Apply ad-tech solutions and data-driven targeting to maximize reach, engagement, and ROI.

Skills

Project management

Marketing strategy

Data analytics

Communication

Bilingual English/Cantonese

Campaign coordination

Education

Bachelor in Marketing or Business

Tools

AI tools

Programmatic ad tech

Job description

• Coordinating with internal functional teams and external partners to develop new campaigns launch or business as usual marketing campaigns
• Develops and execute campaigns and marketing activities that blend strategic insights with creative concepts using well-honed project management skills
• Managing all aspects of marketing initiates from initial point of contact to closure
• Works with data analytic team to evaluate the success of marketing campaigns based on their performance in terms of reach, frequency, response rates, etc... key performance metrics
• Executing campaigns designed to build partnership program awareness promote products and services, and generate leads to meet program KPIs
• Proactively seeks to strengthen brand and product proposition through marketing campaigns and partners
• Responsible for fostering and maintaining relationships with marketing partners and organizational stakeholders
• Work with the partners and other internal teams to ensure all marketing activities and campaigns are delivered to a best-in-class standard and maximum efficiency
• Engages and communicates with both the internal teams and partners on the marketing readiness and progress, as well the current marketing strategy and priorities

To succeed in this role:

• Degree in Marketing, Business Administration or related discipline
• At least 5 years of marketing experience, preferably in the digital banking/FinTech industry; or experience in marketing agency, media agency, mobile app technology consultant serving financial services clients
• Creative, self-motivated, good communication skills, and attentive to details
• Possess good data analytical skills
• Good command of written and spoken English and Cantonese
• Coordinating with internal functional teams and external partners to develop new campaigns launch or business as usual marketing campaigns
• Develops and execute campaigns and marketing activities that blend strategic insights with creative concepts using well-honed project management skills
• Managing all aspects of marketing initiates from initial point of contact to closure, using AI to generate content & segmentation approach on message
• Works with data analytic team to evaluate the success of marketing campaigns based on their performance in terms of reach, frequency, response rates, etc... key performance metrics, using AI tools to conduct analytics
• Executing campaigns designed to build partnership program awareness promote products and services, and generate leads to meet program KPIs
• Proactively seeks to strengthen brand and product proposition through marketing campaigns and partners
• Responsible for fostering and maintaining relationships with marketing partners and organizational stakeholders
• Work with the partners and other internal teams to ensure all marketing activities and campaigns are delivered to a best-in-class standard and maximum efficiency
• Use ad tech solutions and data-driven targeting strategies to maximize campaign effectiveness, ensuring best-in-class audience reach, engagement, and ROI through precise segmentation, programmatic activation, and continuous performance optimization.
• Engages and communicates with both the internal teams and partners on the marketing readiness and progress, as well the current marketing strategy and priorities