Marketing Manager

CHARLES & KEITH (EAST ASIA) LIMITED; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Charles & Keith (East Asia) Limited is seeking a Marketing Manager to own the regional marketing strategy and drive KPIs across retail and e-commerce. This role partners with local leadership, HQ, and agencies to ensure brand direction and commercial objectives are achieved.

The role leads brand, digital, CRM, and communications activities, manages budgets and campaigns, analyzes performance, and strives to maximize ROI across channels with a data-driven approach.

Qualifications

• Degree in Marketing, Business, Communications or related discipline.
• 6–8 years of experience in marketing with accountability for KPIs (brand health, traffic, conversion, or sales).
• Experience managing budgets, agencies, and integrated campaigns with a data-driven ROI mindset.

Responsibilities

• Marketing Strategy & Business Impact: Own the annual marketing strategy and plan, driving brand desirability, traffic, conversion, and sales; report progress to local leadership and HQ.
• Retail & Online Store Performance: Drive traffic and conversion across physical stores and online; plan and execute integrated campaigns to grow footfall, sessions, and revenue.
• Brand, Digital Marketing & CRM: Lead CRM, loyalty, and customer engagement programs; oversee social media, email, mobile and other digital channels to optimize performance.
• Communications & Public Relations: Manage PR activity with media and influencers; coordinate press materials and coverage reporting.
• Market Insights & Performance Analysis: Conduct market research and benchmark analysis to guide marketing decisions and ROI.

Skills

Marketing strategy

Budget management

Campaign management

Stakeholder management

Communication

Analytical skills

Team leadership

Education

Bachelor's degree in Marketing, Business, Communications

Job description

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Marketing Manager, Charles & Keith

The Marketing Manager owns the marketing strategy and driving business-critical KPIs for the market together with cross-functional partners — driving brand desirability, retail and online store traffic, and sales growth across retail and e-commerce channels. The role builds and executes integrated marketing plans spanning brand, digital, CRM, and communications/PR, and is accountable for translating marketing activity into measurable business results. The role partners closely with local management, global headquarters, and external agencies to ensure all initiatives align with brand direction and commercial objectives.

Key Responsibilities

• Marketing Strategy & Business Impact Own the annual marketing strategy and plan, driving brand desirability, retail and online traffic, influencing conversion, and sales, and reporting progress against these KPIs to local leadership and HQ. Manage and optimize the marketing budget to maximize ROI and business impact, reallocating spend toward the channels and campaigns that most effectively drive footfall, site visits, and sales. Translate brand and business objectives into marketing initiatives with clear, measurable success metrics.
• Retail & Online Store Performance Drive traffic and conversion across retail stores and the online store, working with retail and e-commerce teams to align marketing activity with in-store and online sales targets. Plan and execute integrated campaigns — digital, social, advertising, events, promotions, and partnerships — designed to grow footfall, online sessions, and revenue. Monitor traffic, conversion, and sales performance by channel, and adjust marketing plans in-season to close potential gaps against target.
• Brand, Digital Marketing & CRM Build brand desirability and preference through consistent, on-brand marketing communications and campaigns. Drive performance through full-funnel digital campaigns for omnichannel outcomes. Lead CRM, loyalty, and customer engagement programs to acquire, retain, and grow customer value across retail and online. Oversee social media, email, mobile and other digital channels, working with digital agencies to optimize performance against traffic, engagement, and sales goals.
• Communications & Public Relations Use PR and communications as a lever to build brand desirability and visibility, including media relations, influencer partnerships, and corporate communications. Build and maintain relationships with journalists, editors, influencers, celebrities, and key opinion leaders. Oversee press releases, media materials, and coverage reporting, ensuring PR activity is tracked against brand desirability and visibility goals.
• Market Insights & Performance Analysis Conduct market research, consumer analysis, and competitor benchmarking to identify opportunities to grow desirability, traffic, and sales. Use data and business insights — including sales, traffic, and brand-tracking data — to guide marketing decisions and improve ROI. Report on campaign and channel performance against KPIs, with clear recommendations for improvement.
• Stakeholder & Team Leadership Partner with country leadership, sales, retail, and e-commerce teams as well as headquarters to align marketing activity with business priorities and ensure timely execution. Manage external agencies and vendors to deliver marketing and PR activity that meets performance targets. Lead and develop the local marketing team, building capability to deliver against business and brand KPIs.

Requirements

• Degree in Marketing, Business, Communications, or related discipline.
• 6–8 years of experience in marketing, with accountability for business KPIs such as brand health, traffic, conversion, or sales, preferably within retail, fashion, beauty, luxury, or consumer brands or media agencies serving these industries.
• Strong track record of using marketing — including digital, CRM, and PR/communications — to drive measurable business results in retail and online channels.
• Excellent project management, stakeholder management, communication, and analytical skills.
• Experience managing budgets, agencies, and integrated marketing campaigns, with a data-driven approach to ROI.

About the Company

CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community.