Brand & Retail Growth Leader (HK & Macau)

Charles & Keith (East Asia) Limited

Hong Kong

On-site

HKD 900,000 - 1,200,000

Full time

13 days ago

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Job summary

Charles & Keith (East Asia) Limited is seeking a Brand Manager for Retail Operations & Commercial Development to drive excellence across Hong Kong and Macau. You will partner with the GM, lead Area Manager, and evaluate site opportunities with landlords to maximize brand performance and profitability.

The role requires 5–8 years in retail operations or brand management, with supervisory experience and strong Cantonese/English communications.

Qualifications

  • Experience driving retail operations excellence in fashion or lifestyle brands.
  • Strong analytical skills with ability to translate data into action.
  • Proven track record coaching Area/Senior Store Managers.

Responsibilities

  • Collaborate with GM to translate brand objectives into actionable sales and operational strategies for HK and Macau.
  • Support retail network growth: liaise with landlords and developers; participate in site visits and proposals.
  • Monitor market trends and competitors to identify new sales opportunities.
  • Lead and support Area Manager to ensure operational consistency and top in-store experiences.
  • Review sales performance with frontline teams and implement action plans to hit targets.
  • Collaborate with inventory and visual merchandising to optimize product availability and store displays.
  • Assist GM in budgeting and financial monitoring to protect margins and profitability.
  • Provide actionable reporting on store performance to the GM.

Skills

Retail operations
Brand management
Market analysis
Team leadership
P&L understanding

Job description

Charles & Keith (East Asia) Limited is seeking a Brand Manager for Retail Operations & Commercial Development to drive excellence across Hong Kong and Macau. You will partner with the GM, lead Area Manager, and evaluate site opportunities with landlords to maximize brand performance and profitability.

The role requires 5–8 years in retail operations or brand management, with supervisory experience and strong Cantonese/English communications.

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