Marketing Manager

HODLife; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

HODLife is seeking a Marketing Manager in Hong Kong to lead hands-on marketing, content, branding, and communications across digital channels. You will develop campaigns, create high-quality content, and coordinate external vendors to deliver integrated marketing materials.

You will work in a small, fast-growing team, managing multiple marketing functions, from social media to website content and corporate communications, while ensuring consistency with brand identity and regulatory

Qualifications

• Develop and execute marketing plans, campaigns, and content calendars aligned with the company’s business and product priorities.
• Write and edit high-quality content for websites, social media, articles, newsletters, brochures, presentations, press releases, and other marketing materials.
• Support product launches, corporate announcements, industry communications, and other external communication initiatives.
• Manage the company’s social media channels, including content planning, copywriting, visual creation, publishing, engagement, and performance monitoring.
• Independently create and edit basic marketing materials, including graphics, photographs, presentations, short-form videos, and digital content.
• Maintain and update website content and support the management of digital marketing platforms and channels.
• Maintain consistency across the company’s brand identity, tone of voice, messaging, design, and visual presentation.
• Manage and coordinate external agencies, designers, photographers, printers, and other specialist vendors when required.
• Manage marketing timelines, priorities, and budgets across multiple projects in a fast-moving environment.

Responsibilities

• Marketing Planning & Execution: Develop and execute marketing plans, campaigns, and content calendars aligned with the company’s business and product priorities.
• Content Development: Write and edit high-quality content for websites, social media, articles, newsletters, brochures, presentations, press releases, and other marketing materials.
• Corporate Communications: Support product launches, corporate announcements, industry communications, and other external communication initiatives.
• Social Media Management: Manage the company’s social media channels, including content planning, copywriting, visual creation, publishing, engagement, and performance monitoring.
• Creative Production: Independently create and edit basic marketing materials, including graphics, photographs, presentations, short-form videos, and digital content.
• Website & Digital Channels: Maintain and update website content and support the management of digital marketing platforms and channels.
• Brand Management: Maintain consistency across the company’s brand identity, tone of voice, messaging, design, and visual presentation.
• Vendor Management: Manage and coordinate external agencies, designers, photographers, printers, and other specialist vendors when required.
• Project & Budget Management: Manage marketing timelines, priorities, and budgets across multiple projects in a fast-moving environment.
• Cross-Functional Collaboration & Market Development: Collaborate with product, business development, legal, compliance, and management to ensure accuracy and alignment.

Skills

Content creation

Marketing execution

Copywriting

Brand management

Social media management

Project management

Attention to detail

Tools

Adobe Creative Suite

Canva

CMS

Email marketing platforms

SEO tools

Job description

HODLife is a next-generation insurer integrating digital assets with trusted life and savings solutions. Our platform enables individuals and families to safeguard and grow wealth across both traditional and digital assets. By combining advanced infrastructure with established insurance risk-management practices within a regulated framework, we offer a modern and prudent approach to wealth protection.

About the Role

The Marketing Manager is responsible for the hands-on execution of HODLife’s marketing, content, branding, and communications activities. The role develops and delivers marketing initiatives across digital, social media, website, corporate communications, and business development support.

This role requires a versatile marketer who is comfortable working in a small and fast-growing organization, managing multiple areas of marketing, and producing high-quality content and marketing materials directly while coordinating external vendors where specialist support is required.

Key Responsibilities

1. Marketing Planning, Content & Communications

• Marketing Planning & Execution: Develop and execute marketing plans, campaigns, and content calendars aligned with the company’s business and product priorities.
• Content Development: Write and edit high-quality content for websites, social media, articles, newsletters, brochures, presentations, press releases, and other marketing materials.
• Corporate Communications: Support product launches, corporate announcements, industry communications, and other external communication initiatives.
• Social Media Management: Manage the company’s social media channels, including content planning, copywriting, visual creation, publishing, engagement, and performance monitoring.
• Creative Production: Independently create and edit basic marketing materials, including graphics, photographs, presentations, short-form videos, and digital content.
• Website & Digital Channels: Maintain and update website content and support the management of digital marketing platforms and channels.
• Brand Management: Maintain consistency across the company’s brand identity, tone of voice, messaging, design, and visual presentation.
• Vendor Management: Manage and coordinate external agencies, designers, photographers, printers, and other specialist vendors when required.
• Project & Budget Management: Manage marketing timelines, priorities, and budgets across multiple projects in a fast-moving environment.

4. Cross-Functional Collaboration & Market Development

• Internal Collaboration: Work closely with product, business development, legal, compliance, and management teams to ensure marketing materials are accurate, relevant, and appropriately approved.
• Business Development Support: Develop presentations, brochures, event materials, and other marketing collateral supporting business development and partnership activities.
• Market Monitoring: Monitor industry trends, competitor activities, audience engagement, and emerging marketing opportunities.

Requirements

Experience & Qualifications

• 5–7 years of relevant experience in marketing, communications, content, brand management, or a related field.
• Experience working in a small, entrepreneurial, or fast-growing organization with responsibility across multiple areas of marketing.
• Strong hands-on experience in content creation and marketing execution rather than solely managing external agencies or vendors.
• Practical experience managing corporate social media channels and digital content.
• Experience creating and editing marketing materials, graphics, photographs, and basic video content using Adobe Creative Suite, Canva, or similar tools.
• Experience managing websites, content management systems, email marketing platforms, or other digital marketing tools.
• Experience in insurance, financial services, fintech, digital assets, or cryptocurrency is an advantage.
• Experience marketing complex financial or investment-related products is an advantage.
• Experience in B2B, institutional, or high-net-worth client marketing is an advantage.
• A portfolio demonstrating relevant writing, design, social media, and marketing work will be required.
• Writing & Communication: Excellent written and spoken English with strong copywriting and editing skills and the ability to communicate complex products and ideas clearly.
• Creative & Design Capability: Strong visual judgement and a good understanding of design, layout, branding, and presentation.
• Hands-On Execution: Comfortable independently producing day-to-day marketing content and materials while managing specialist designers or agencies for more complex projects.
• Digital Marketing: Familiarity with social media management, SEO, digital analytics, email marketing, and campaign performance reporting.
• Project Management: Strong organizational skills with the ability to manage multiple priorities, deadlines, vendors, and stakeholders simultaneously.
• Collaboration: Ability to work effectively with product, business development, legal, compliance, and management teams.
• Attention to Detail: High level of accuracy, particularly when working with financial products and compliance-sensitive marketing materials.
• Adaptability & Ownership: Comfortable working independently in a fast-moving "build" environment with limited resources and evolving priorities.