Head of Marketing

Webull Securities Limited; Hong Kong; On-site; HKD 1,200,000 - 2,400,000; Full time

Job summary

Webull Securities Limited in Hong Kong seeks a senior marketing leader to drive brand promotion, user growth, and localized strategies for the HK market. You will align with corporate objectives and manage a cross-functional team across digital, content, events, and PR.

You will analyze market trends, optimize marketing mix, plan major brand events, build influencer partnerships, ensure regulatory compliance with SFC/HKMA, and manage annual budgets with data-driven performance metrics.

Qualifications

• 12+ years of marketing experience in the financial, technology, or fintech industries, with leadership experience.
• Deep understanding of the Hong Kong and Greater Bay Area consumer markets, with fintech exposure.
• Proficient in digital marketing tools and data analytics platforms, with data-driven strategy ability.
• Sound knowledge of Hong Kong financial product compliance Frameworks, including SFC and HKMA guidelines.
• Bilingual proficiency in English and Chinese (Cantonese a plus).

Responsibilities

• Develop and execute comprehensive brand promotion and localized marketing strategies for the Hong Kong market, aligning with corporate objectives.
• Lead digital marketing and performance optimization across online channels to improve conversion rates and ROI.
• Design viral campaigns, KOL partnerships, loyalty programs, and referral mechanics to boost user engagement.
• Plan and execute high-impact brand events and collaborate with media to elevate brand awareness in Hong Kong.
• Establish rapid crisis communication; ensure regulatory compliance with SFC/HKMA and related bodies.
• Lead the local marketing team and coordinate cross-functional resources to drive project execution.
• Develop annual marketing budgets and implement data-driven performance evaluation systems (ROI, CAC, LTV).

Skills

Digital marketing

User growth

Team management

Data analytics

Bilingual English/Chinese

Strategic thinking

Cross-functional

Campaign optimization

Tools

Google Analytics

Meta Ads Manager

SQL

Tableau

Job description

• Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market, ensuring full alignment with corporate business objectives.
• Conduct in-depth analysis of Hong Kong market trends, consumer behaviors, and competitive landscapes; dynamically adjust marketing mix and resource allocation to capture first-mover advantages.
• Digital Marketing & User Growth
• Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, programmatic advertising, etc.) to continuously improve conversion rates and ROI.
• Design viral campaigns, KOL/influencer partnerships, loyalty programs, and referral mechanics to boost user engagement, retention, and organic growth.
• Brand & PR Management
• Plan and execute high-impact brand events, industry summits, media salons, and collaborate with local mainstream media and vertical KOLs to elevate brand awareness and reputation in Hong Kong.
• Establish a rapid crisis communication mechanism; maintain strong relationships with regulatory bodies such as the SFC and HKMA, as well as industry associations, to ensure brand compliance and positive public image.
• Team & Budget Management
• Lead the local marketing team (covering digital, content, events, PR, etc.) and coordinate cross-functional resources (product, operations, legal, etc.) to drive efficient project execution.
• Develop annual marketing budgets, implement data-driven performance evaluation systems (ROI, CAC, LTV, etc.), and continuously optimize cost structures to maximize returns.

Qualifications

• Basic Requirements
• 12+ years of marketing experience in the financial, technology, or fintech industries, with at least 3+ years in team management (leading teams of 5+ members).
• Deep understanding of the Hong Kong and Greater Bay Area consumer markets, familiar with local culture, media landscape, and fintech ecosystem; proven track record of successful brand growth campaigns in Hong Kong is a strong plus.
• Technical & Professional Skills
• Proficient in digital marketing tools and data analytics platforms (e.g., Google Analytics, Meta Ads Manager, SQL, Tableau), with the ability to drive strategy through data insights.
• Sound knowledge of Hong Kong financial product compliance frameworks, including the SFC Securities and Futures Ordinance and HKMA virtual asset guidelines; capable of ensuring all marketing content meets regulatory requirements.
• Bilingual proficiency in English and Chinese (Cantonese is a plus), with excellent cross-cultural communication and negotiation skills to collaborate effectively with local teams, regional headquarters, and external partners.
• Core Competencies
• Strategic thinker with strong execution capabilities, able to adapt quickly in a fast-changing market environment.
• Resilient and entrepreneurial mindset, comfortable working in a high-growth, target-driven fintech setting.