Head of Marketing

Webull; Hong Kong; On-site; HKD 900,000 - 1,800,000; Full time

Job summary

Webull is seeking an accomplished senior marketing leader to drive the Hong Kong market strategy, align with corporate objectives, and lead a multi-disciplinary team across digital, content, events, and PR. The candidate will leverage data analytics, local culture, and regulatory familiarity to execute high-impact campaigns and ensure sustainable growth.

Ideal candidates have 12+ years in finance/tech marketing with proven team leadership, strong English/Chinese communication, and a track record

Qualifications

• 12+ years of marketing experience across financial/tech/fintech sectors and HK market familiarity.
• Proven track record of leading large marketing teams (5+ members) and delivering growth.

Responsibilities

• Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market.
• Analyze HK market trends, consumer behavior, and competitive landscape; adjust marketing mix and budget allocations accordingly.
• Lead digital marketing and user growth across channels to optimize conversion rates and ROI.
• Design campaigns with influencers, loyalty programs, and referrals to boost engagement and organic growth.
• Plan and manage high-impact brand events and media collaborations to elevate brand awareness in HK.
• Establish crisis communications with regulators and maintain positive public image.
• Oversee local marketing team and cross-functional coordination with product, operations, and legal.

Skills

Digital marketing strategy

Team leadership

Brand management

Market analysis

Growth marketing

Cross-functional collaboration

Bilingual (English/Chinese)

Education

Bachelor’s degree in Marketing/Business

Tools

Google Analytics

Meta Ads Manager

SQL

Tableau

Job description

• Develop and execute comprehensive brand promotion, user acquisition, and localized marketing strategies tailored for the Hong Kong market, ensuring full alignment with corporate business objectives.
• Conduct in-depth analysis of Hong Kong market trends, consumer behaviors, and competitive landscapes; dynamically adjust marketing mix and resource allocation to capture first-mover advantages.
• Digital Marketing & User Growth
• Lead precision targeting and performance optimization across online channels (social media, SEM/SEO, EDM, programmatic advertising, etc.) to continuously improve conversion rates and ROI.
• Design viral campaigns, KOL/influencer partnerships, loyalty programs, and referral mechanics to boost user engagement, retention, and organic growth.
• Brand & PR Management
• Plan and execute high-impact brand events, industry summits, media salons, and collaborate with local mainstream media and vertical KOLs to elevate brand awareness and reputation in Hong Kong.
• Establish a rapid crisis communication mechanism; maintain strong relationships with regulatory bodies such as the SFC and HKMA, as well as industry associations, to ensure brand compliance and positive public image.
• Team & Budget Management
• Lead the local marketing team (covering digital, content, events, PR, etc.) and coordinate cross-functional resources (product, operations, legal, etc.) to drive efficient project execution.
• Develop annual marketing budgets, implement data-driven performance evaluation systems (ROI, CAC, LTV, etc.), and continuously optimize cost structures to maximize returns.

Qualifications

• Basic Requirements
• 12+ years of marketing experience in the financial, technology, or fintech industries, with at least 3+ years in team management (leading teams of 5+ members).
• Deep understanding of the Hong Kong and Greater Bay Area consumer markets, familiar with local culture, media landscape, and fintech ecosystem; proven track record of successful brand growth campaigns in Hong Kong is a strong plus.
• Technical & Professional Skills
• Proficient in digital marketing tools and data analytics platforms (e.g., Google Analytics, Meta Ads Manager, SQL, Tableau), with the ability to drive strategy through data insights.
• Sound knowledge of Hong Kong financial product compliance frameworks, including the SFC Securities and Futures Ordinance and HKMA virtual asset guidelines; capable of ensuring all marketing content meets regulatory requirements.
• Bilingual proficiency in English and Chinese (Cantonese is a plus), with excellent cross-cultural communication and negotiation skills to collaborate effectively with local teams, regional headquarters, and external partners.
• Core Competencies
• Strategic thinker with strong execution capabilities, able to adapt quickly in a fast-changing market environment.
• Resilient and entrepreneurial mindset, comfortable working in a high-growth, target-driven fintech setting.