Marketing Manager

The Accolade Group; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

The Accolade Group in Hong Kong seeks an experienced Marketing Manager to develop and drive strategic marketing initiatives across digital and traditional channels. You will lead a high-performing team, set KPIs, and optimize campaigns to meet business objectives.

Responsibilities include SEO and GEO initiatives, data-driven reporting, and collaboration with internal and external partners to ensure consistent brand messaging. A strong track record in APAC markets is required.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related discipline preferred.
• Proven experience managing Google Ads campaigns across multiple regions and markets.
• Experience developing and executing marketing campaigns across APEC markets.
• Minimum 3 years of experience in a marketing management role.
• Strong knowledge of digital marketing including SEO, GEO, social media, Google Ads, Meta Ads, and analytics tools.
• Excellent analytical, leadership, communication and project management skills.
• Proactive, self-motivated, able to work independently in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns to achieve business and brand objectives.
• Lead, mentor, and manage the Marketing Team to ensure high performance.
• Establish clear marketing goals and KPIs, and monitor team performance against targets.
• Plan, implement, and optimize marketing campaigns across digital and traditional channels, including social media, Google Ads, Meta Ads, content marketing, and other relevant platforms.
• Develop and execute SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to enhance online visibility and brand presence.
• Analyze and optimize campaign, SEO, and GEO performance, and provide regular reports with actionable insights.
• Conduct market research to identify customer needs, industry trends, competitor activities, and new business opportunities.
• Manage marketing budgets and ensure cost-effective allocation of resources to maximize ROI.
• Collaborate with internal teams and external partners to ensure consistent brand messaging and successful campaign execution.

Skills

Google Ads management

APEC campaigns

Marketing leadership

Digital marketing

Analytics & reporting

SEO & GEO

Team motivation

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Job Responsibilities

• Develop and execute comprehensive marketing strategies and campaigns to achieve business and brand objectives.
• Lead, mentor, and manage the Marketing Team to ensure high performance and continuous development.
• Establish clear marketing goals and KPIs, and monitor team performance against targets.
• Plan, implement, and optimize marketing campaigns across digital and traditional channels, including social media, Google Ads, Meta Ads, content marketing, and other relevant platforms.
• Develop and execute SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) strategies to enhance online visibility and brand presence.
• Analyze and optimize campaign, SEO, and GEO performance, and provide regular reports with actionable insights.
• Conduct market research to identify customer needs, industry trends, competitor activities, and new business opportunities.
• Manage marketing budgets and ensure cost-effective allocation of resources to maximize ROI.
• Collaborate with internal teams and external partners to ensure consistent brand messaging and successful campaign execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is preferred.
• Proven experience managing Google Ads campaigns across multiple regions and markets.
• Experience developing and executing marketing campaigns across APEC markets is preferred.
• Minimum 3 years of experience in a marketing management role.
• Demonstrated experience leading and developing a marketing team.
• Strong knowledge of digital marketing, including SEO, GEO, social media marketing, Google Ads, Meta Ads, and marketing analytics tools.
• Strong analytical, leadership, communication, and project management skills.
• Proactive, responsible, self-motivated, and able to work independently in a fast-paced environment.