Senior Marketing Manager-APAC North

Alibaba Cloud; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Alibaba Cloud is seeking an experienced regional marketing leader to drive integrated strategies across North APAC markets, focusing on emerging and growth markets such as the Philippines, Vietnam, Australia, and New Zealand.

You will design AI MaaS demand-gen programs, collaborate with sales, product, and PR teams, and localize campaigns to accelerate pipeline and revenue growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10 years of B2B marketing experience in tech, cloud, AI, SaaS, or enterprise solutions.
• Proven experience in demand generation, lead generation, campaign management, and regional marketing execution.
• Strong understanding of the North APAC market and emerging markets like Philippines, Vietnam, Australia, New Zealand.
• Experience marketing AI, cloud, digital transformation, or enterprise tech is preferred.
• Strong digital marketing knowledge across paid media, social, email, webinars, automation, and performance tracking.
• Excellent project management and multi-market coordination skills.
• Strong analytical skills to translate data into strategies.
• Excellent communication and cross-functional collaboration in multicultural environments.
• English fluent; Chinese proficiency is a strong advantage.

Responsibilities

• Develop and execute integrated marketing strategies for North APAC markets.
• Drive AI MaaS lead generation with targeted programs and demand gen initiatives.
• Collaborate with sales, product, solutions, PR, and regional teams to align marketing with priorities.
• Strengthen brand awareness with regional and country-level campaigns and localization.
• Plan and manage digital campaigns across social, email, paid media, webinars, and partners.
• Conduct market research and competitive analysis across North APAC.
• Lead industry events, seminars, webinars, partner activities, and tradeshows.
• Develop localized marketing materials and thought leadership content.
• Track performance and ROI; optimize plans using insights.
• Manage relationships with agencies, media, events, and ecosystem partners.

Skills

B2B marketing

Demand generation

Lead generation

Campaign management

Regional marketing

North APAC knowledge

Digital marketing

Project management

Data analysis

Communication skills

English proficiency

Chinese advantage

Stakeholder management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Job description

• Develop and execute integrated marketing strategies for North APAC, with a focus on emerging and growth markets including the Philippines, Vietnam, Australia, New Zealand, and AI-related outbound business opportunities.
• Drive AI MaaS lead generation by designing targeted marketing programs, campaigns, and demand generation initiatives that support pipeline growth and business conversion.
• Work closely with sales, product, solutions, PR, and regional teams to ensure marketing strategies are aligned with business priorities, go-to-market plans, and revenue objectives.
• Strengthen local brand awareness and market presence through effective regional and country-level marketing campaigns, tailored messaging, and localized content.
• Plan and manage digital marketing campaigns across channels including social media, email marketing, paid media, webinars, and partner platforms to improve engagement, conversion, and ROI.
• Conduct market research and competitive analysis to identify customer needs, market trends, industry opportunities, and competitive positioning across North APAC markets.
• Lead the planning and execution of industry events, customer seminars, webinars, partner activities, and trade shows to promote Alibaba Cloud’s products, services, and AI solutions.
• Develop, adapt, and localize marketing materials, including presentations, customer case studies, brochures, campaign assets, and thought leadership content for different markets and audience segments.
• Track, analyze, and report marketing performance, including campaign effectiveness, lead quality, pipeline contribution, and ROI; use insights to continuously optimize marketing plans.
• Manage relationships with agencies, media partners, event organizers, ecosystem partners, and other external stakeholders to ensure effective execution and brand consistency.
• Support internal coordination across regional and local teams to ensure consistent messaging, smooth execution, and strong alignment between marketing activities and business goals.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 10 years of B2B marketing experience, preferably in technology, cloud computing, AI, SaaS, or enterprise solutions.
• Proven experience in demand generation, lead generation, campaign management, and regional marketing execution.
• Strong understanding of the North APAC market landscape, especially emerging markets such as the Philippines, Vietnam, Australia, and New Zealand.
• Experience in marketing AI, cloud, digital transformation, or enterprise technology solutions is highly preferred.
• Strong digital marketing knowledge, including paid media, social media, email marketing, webinars, marketing automation, and performance tracking.
• Excellent project management skills, with the ability to manage multiple markets, campaigns, stakeholders, and timelines simultaneously.
• Strong analytical skills with the ability to interpret data, measure campaign effectiveness, and translate insights into actionable marketing strategies.
• Excellent communication and interpersonal skills, with the ability to work effectively in a multicultural and cross‑functional environment.
• Proficiency in spoken and written English is required; proficiency in Chinese is a strong advantage for regional and internal stakeholder communication.
• Self‑motivated, detail‑oriented, results‑driven, and comfortable working in a fast‑paced, matrixed regional environment.