Assistant Corporate Communications Manager (Marketing & Brand)

Academic Asia UK Limited; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Job summary

Academic Asia is recruiting an Assistant Corporate Communications Manager (Marketing & Brand) in Hong Kong. This role blends strategic oversight with hands-on execution, overseeing campaigns, content creation in English and Chinese, and stakeholder communications across markets.

You will lead a small team, ensure brand consistency, and drive performance improvements with AI-enabled tools to support enrolment goals.

Qualifications

• 5+ years’ experience in marketing or corporate communications.

Responsibilities

• Lead and supervise a small team, setting priorities and delivering campaigns across English and Chinese.

Job description

Assistant Corporate Communications Manager (Marketing & Brand)

Job title: Assistant Corporate Communications Manager (Marketing & Brand)

Academic Asia | Hong Kong | Full-time

About us

For 46 years, Academic Asia has guided Hong Kong families through overseas education, with a long-standing reputation in UK boarding school placement. We are now growing quickly into university pathways, new study destinations beyond the UK, and the mainland China market, and our marketing and communications team is growing with us.

We are a small, AI-forward team where every piece of work is tied to real business results: enquiries, leads and enrolments. We’re looking for a capable second-in-command who is as comfortable rolling up their sleeves as they are leading others.

The role

Reporting to the Corporate Communications Manager in the CEO Office, you will help lead the department’s marketing and communications work across multiple business lines. This is a hands-on management role: in a fast-growing business you will plan and supervise the team’s output, and you will also write, build, launch and fix things yourself when that’s what gets the job done.

What you’ll do

Lead and execute campaigns

• Plan and run integrated campaigns (social, website, email, WhatsApp, events and offline) from brief to results, owning delivery yourself where needed
• Write and edit copy in English and Chinese for social media, web pages, EDMs, brochures and press materials
• Turn business goals into clear campaign plans with timelines, budgets and lead targets

Manage the team day to day

• Supervise and support a small team, setting priorities, reviewing work and giving clear feedback
• Keep projects across several business units moving on schedule and on brand
• Act as the Manager’s deputy, covering decisions and stakeholder communication when they are away

Brand and corporate communications

• Protect brand consistency across all channels, markets and business lines
• Support corporate announcements, partnership communications, media relations and CEO Office messaging
• Help develop content and positioning for new markets, including mainland China

Performance and improvement

• Track campaign and channel performance (leads, conversion, cost per lead) and recommend what to scale or stop
• Help build better processes and adopt AI and automation tools to make the team faster and more effective
• Work closely with consultants and sales colleagues to make sure marketing supports enrolment goals

What we’re looking for

Must-have

• Degree in Marketing, Communications, Journalism or a related field
• 5+ years’ experience in marketing or corporate communications, including at least 1–2 years supervising staff or leading projects with others
• Proven experience running campaigns end to end, not only overseeing them
• Excellent written English and Chinese; fluent Cantonese
• Comfortable with digital marketing: social media, content, basic web/CMS and performance reporting
• Self-starter who stays organised and calm with several priorities at once

Nice-to-have

• Experience in education, international schools or education consultancy
• Good spoken Putonghua and familiarity with mainland platforms (e.g. Xiaohongshu, WeChat)
• Hands-on use of AI tools for content, design or workflow
• Event marketing or media relations experience
• A well-established brand at a genuine growth stage, with room to shape how the team works
• Direct exposure to company-wide initiatives
• A modern, AI-forward way of working

Education, Training & Professional Development 11-50 employees

For over 45 years, Academic Asia has been a trusted leader in education consulting in Hong Kong. We specialise in guiding families through one of the most important decisions they will make — securing the best possible UK boarding school placement for their children. We are also actively expanding our services into university applications, tutorials, summer camps, and guardianship programs to provide comprehensive educational support throughout a student’s journey.

Our mission is simple yet profound: to provide the best advice for the best education.

For over 45 years, Academic Asia has been a trusted leader in education consulting in Hong Kong. We specialise in guiding families through one of the most important decisions they will make — securing the best possible UK boarding school placement for their children. We are also actively expanding our services into university applications, tutorials, summer camps, and guardianship programs to provide comprehensive educational support throughout a student’s journey.

Our mission is simple yet profound: to provide the best advice for the best education.

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

What can I earn as a Corporate Communications Manager