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SOGO Hong Kong Co Ltd is seeking a Head of Marketing to lead the Corporate Marketing Department, including CRM, design, digital and campaign planning. You will formulate strategy, initiate programs and implement plans to meet business objectives, while partnering with Sales and Leasing to market department stores and malls.
The role demands a degree in marketing or related field and at least 15 years in Retail/Shopping Mall Marketing, with strong leadership, bilingual English and Chinese skills,
The incumbent will be responsible for guidingand leading members of the Corporate Marketing Department with CRM, Design, Digital and Campaign planning sections, his/her roles and responsibilities shall include but not limited to the following:
Formulate the overall marketing strategy, initiate marketing programs and implement marketing plans to achieve business objectives
Collaborate with Sales and Leasing to brainstorm the marketing strategies for the Department stores and shopping mall
Plan, execute and optimize digital and marketing campaigns through digital platforms including websites, online stores, social media channels, etc.
Proven leadership to drive team performance for delivering effective CRM program, digital media, brand marketing and promotion campaigns
Manage marketing budget and perform campaign analysis
Initiate and conduct relevant marketing studies to identify trends and highlight revenue
Build up good relationship with business partners, vendors and media representatives to maximize business opportunities
Design and ensure an excellent journey for all the customers
Lead ad hoc projects as assigned
Information provided will be for the purpose of selection within the Group and only shortlisted candidates will be considered. All application will be retained for a maximum period of six months.
Your application will include the following questions:
The Lifestyle International Holdings Limited, holding company of of SOGO Department Stores and SNDO Shopping Mall in Hong Kong has initiated the “one-stop shop” and “shops-in-shop” concepts in Hong Kong, and aims at providing the most convenient shopping environment and quality service to our valued customers in all regions.
To cope with our Group’s business strategy, we sincerely invite high caliber candidates to join our team for:
The Lifestyle International Holdings Limited, holding company of of SOGO Department Stores and SNDO Shopping Mall in Hong Kong has initiated the “one-stop shop” and “shops-in-shop” concepts in Hong Kong, and aims at providing the most convenient shopping environment and quality service to our valued customers in all regions.
To cope with our Group’s business strategy, we sincerely invite high caliber candidates to join our team for: