O+O Marketing Strategist — Data-Driven Campaigns

PARKnSHOP (HK) Limited; Sha Tin; On-site; HKD 279,000 - 446,000; Full time

Job summary

PARKnSHOP (HK) Limited is seeking a creative Marketing professional to drive O+O campaigns across offline and online channels in Hong Kong. You will help plan and execute engaging campaigns, promotions and events that connect our physical stores with digital experiences.

Join a fast-paced team and collaborate with partners to develop retail materials, media plans and data-driven improvements that strengthen customer engagement and store growth.

Qualifications

• Marketing experience, preferably within the retail or FMCG environment.
• Customer-focused mindset with an interest in connecting offline and online experiences.
• Creative, energetic and adaptable in a fast-paced environment.
• Strong collaboration, communication and organisational skills across teams and external partners.
• Scientific and data-driven approach to problem-solving and decision-making.
• Excellent command of written and spoken English and Chinese.

Responsibilities

• Support planning and execution of integrated O+O marketing campaigns, promotions and events across offline and online channels.
• Develop engaging retail POSM, TVCs and trade marketing materials with a strong customer-focused mindset.
• Work with media partners and agencies on media planning and buying, using data and insights to support campaign decisions and optimisation.
• Collaborate closely with the Trading team and other partners to deliver effective, creative and timely marketing communications.
• Create engaging O+O customer experiences through impactful marketing campaigns.
• Turn customer insights and data into relevant and effective marketing actions.

Skills

Marketing experience

Customer-focused mindset

Creative

Collaboration

Communication

Data-driven

Job description

PARKnSHOP (HK) Limited is seeking a creative Marketing professional to drive O+O campaigns across offline and online channels in Hong Kong. You will help plan and execute engaging campaigns, promotions and events that connect our physical stores with digital experiences.

Join a fast-paced team and collaborate with partners to develop retail materials, media plans and data-driven improvements that strengthen customer engagement and store growth.