Marketing Executive / Assistant Manager

Origin Yuan Limited; Hong Kong; On-site; HKD 223,000 - 357,000; Full time

Job summary

Origin Yuan Limited, a newly established healing and wellness center in Hong Kong, is seeking a Marketing & Content Specialist to shape the voice and vision of the brand. You will oversee digital content strategy, campaign execution, and brand storytelling across platforms, while coordinating operations with the founder and practitioners.

You will manage content creation, website updates via Wix, video production with CapCut/Canva, and influencer collaborations to drive engagement and bookings.

Qualifications

• 2–4 years in marketing, communications, or related roles.
• Proficient in Canva, CapCut, Wix and Google Workspace.
• Strong understanding of social media platforms (Instagram, Facebook).
• Experience with content creation, video editing, and visual storytelling.
• Basic knowledge of influencer marketing and digital campaigns.
• Fluent in spoken and written English and Cantonese.
• Mandarin is a plus, ability to communicate with Mandarin-speaking customers and expand our reach to a broader audience.
• Positive, responsible, and detail-oriented.
• Excellent organisational and time management abilities.
• Strong communication skills and ability to manage multiple deadlines.
• Customer-focused with experience handling enquiries across multiple channels.

Responsibilities

• Strategic Content Creation – Plan, produce, and publish high-quality content across social media (Facebook, Instagram) and digital channels.
• Website Management – Regularly update and maintain website content using Wix, including service pages, blog posts, event announcements, promotions, and visual assets to ensure a fresh, accurate, and engaging online presence.
• Video Marketing – Lead short form video production from concept to delivery (planning, filming support, editing using CapCut/Canva).
• Brand Collateral – Design digital and print marketing materials including posters, banners, flyers, and social visuals using Canva.
• Campaign Management – Develop and execute marketing campaigns, including influencer collaborations and digital promotions.
• Community Engagement – Manage customer enquiries and bookings across social media, WhatsApp, email, and phone with professionalism and warmth.
• Administrative Support – Assist with scheduling, inbox management, record keeping, and other operational tasks to ensure smooth daily operations.
• Performance Tracking – Monitor and report on social media performance, using insights to refine strategies and improve engagement.
• Ad-hoc Projects – Support other initiatives as needed, contributing to the overall growth and success of the center.

Skills

Content strategy

Social media

Video editing

Brand storytelling

Campaign management

Customer engagement

Administrative support

Tools

Canva

CapCut

Wix

Google Workspace

Job description

Origin Yuan Limited is a newly established healing and wellness center dedicated to restoring Mind Body Harmony. We believe in holistic well being helping our community feel balanced, connected, healthy, and at peace inside and out.

About the role

This is more than just a marketing role it's an opportunity to shape the voice and vision of a purpose driven wellness brand. You'll oversee digital content strategy, campaign execution, and brand storytelling across all platforms, while also playing a key role in operational coordination. You'll work closely with the founder and wellness practitioners to translate the mission into compelling content that resonates, inspires, and drives engagement.

Key responsibilities

• Strategic Content Creation – Plan, produce, and publish high-quality content across social media (Facebook, Instagram) and digital channels.
• Website Management – Regularly update and maintain website content using Wix, including service pages, blog posts, event announcements, promotions, and visual assets to ensure a fresh, accurate, and engaging online presence.
• Video Marketing – Lead short form video production from concept to delivery (planning, filming support, editing using CapCut/Canva).
• Brand Collateral – Design digital and print marketing materials including posters, banners, flyers, and social visuals using Canva.
• Campaign Management – Develop and execute marketing campaigns, including influencer collaborations and digital promotions.
• Community Engagement – Manage customer enquiries and bookings across social media, WhatsApp, email, and phone with professionalism and warmth.
• Administrative Support – Assist with scheduling, inbox management, record keeping, and other operational tasks to ensure smooth daily operations.
• Performance Tracking – Monitor and report on social media performance, using insights to refine strategies and improve engagement.
• Ad-hoc Projects – Support other initiatives as needed, contributing to the overall growth and success of the center.

About you

• 2-4 years in marketing, communications, or related roles.
• Proficient in Canva, CapCut, Wix and Google Workspace.
• Strong understanding of social media platforms (Instagram, Facebook).
• Experience with content creation, video editing, and visual storytelling.
• Basic knowledge of influencer marketing and digital campaigns.
• Fluent in spoken and written English and Cantonese.
• Mandarin is a plus, ability to communicate with Mandarin-speaking customers and expand our reach to a broader audience.
• Positive, responsible, and detail-oriented.
• Excellent organisational and time management abilities.
• Strong communication skills and ability to manage multiple deadlines.
• Customer-focused with experience handling enquiries across multiple channels.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• What is your highest level of education?
• How would you rate your Cantonese language skills?