Brand Content Creator / Content & Social Media Executive

CEMG Management Limited; Hong Kong; On-site; HKD 190,000 - 270,000; Full time

Job summary

Chinese Essence Medical Group Limited in Hong Kong seeks a creative Brand Content Creator / Content & Social Media Executive to translate Chinese medicine topics into engaging, consumer-friendly content across Instagram, Facebook, YouTube, XHS, and WhatsApp. You will craft social-first ideas and visuals that drive engagement and eCommerce growth.

The ideal candidate is passionate about content and digital culture, with strong writing skills and hands-on video editing and design ability.

Qualifications

• Strong passion for content creation, social media and digital culture.
• Good writing and communication skills; Cantonese content sense is highly valued.
• Hands-on video editing and design skills.
• Preferred: Good command of English and an understanding of social media trends.
• Self-motivated, proactive, and willing to learn.

Responsibilities

• Create and publish content across Instagram, Facebook, YouTube, XHS, and WhatsApp.
• Develop content ideas, story angles and social-first concepts for different target audiences.
• Create and edit Reels, short-form videos, social videos and selected long-form content.
• Create social media graphics, post layouts, carousels and simple campaign visuals.
• Turn complex product or Chinese medicine information into content that is simple, interesting and easy for consumers to understand.
• Support member engagement, social traffic and eCommerce growth

Skills

Content creation

Social media

Video editing

Design

Writing

English

Job description

Brand Content Creator / Content & Social Media Executive

We are building a growing health brand in the Chinese Medicine, Wellness and Consumer Health space and are looking for a creative, social-media-native Content Creator to join our team. You will help turn Chinese medicine topics into engaging, easy-to-understand and visually appealing content across social media, eCommerce and digital platforms.

Responsibilities

Create and publish content across Instagram, Facebook, YouTube, XHS, and WhatsApp.

Develop content ideas, story angles and social-first concepts for different target audiences.

Create and edit Reels, short-form videos, social videos and selected long-form content.

Create social media graphics, post layouts, carousels and simple campaign visuals.

Turn complex product or Chinese medicine information into content that is simple, interesting and easy for consumers to understand.

Support member engagement, social traffic and eCommerce growth

Requirements

Strong passion for content creation, social media and digital culture.

Good writing and communication skills; Cantonese content sense is highly valued.

Hands-on video editing and design skills.

Preferred: Good command of English and an understanding of social media trends

Self-motivated, proactive, and willing to learn

Ideal Candidate

Fresh graduates and candidates with 1–2 years of experience are welcome to apply.

Candidates with strong content portfolios, personal social media accounts, creator experience, video projects or design work will be viewed favourably.

Interest or experience in health, wellness, Chinese medicine, supplements, beauty, lifestyle or consumer brands is highly appreciated.

You may come from marketing, communications, design, multimedia, creative media or other relevant backgrounds.

Company Overview

Chinese Essence Medical Group Limited (the "Company") together with its subsidiaries (collectively the "Group") is one of the high reputation healthcare groups in Hong Kong. The Group was started in 2000, and the group's core business includes Chinese medicine and other related services. With the rapid growth of the Group, its, which provide favorite Chinese medicine, personal care, health check, hair repair, and Western medicine treatment services.