Marketing Executive / Assistant Marketing Manager

Lubuds; Hong Kong; On-site; HKD 180,000 - 260,000; Full time

Job summary

Lubuds, a Hong Kong based company with a head office in Wong Chuk Hang, invites you to join its dynamic marketing team. Plan, develop, and execute campaigns across our diverse brand portfolio while driving digital strategy in a fast-paced F&B environment.

The ideal candidate has 2–5 years of marketing experience in F&B/hospitality, strong creativity, and fluency in Cantonese and English. Mandarin is a plus; join us to shape vibrant brand experiences.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Hospitality, or a related discipline is preferred.
• 2-5 years or above of solid marketing experience within the F&B or hospitality industry.
• Strong sense of creativity, excellent trend awareness, and a proven track record in digital marketing or social media management.
• Fluent in spoken and written Cantonese and English. Professional proficiency in Mandarin is highly regarded.
• A genuine passion for food and dining culture, highly organized, proactive, and able to thrive in a fast-paced environment.

Responsibilities

• Campaign & Brand Management: Plan, develop, and execute comprehensive marketing campaigns, seasonal menus, festive promotions (e.g., Mooncakes), and new restaurant openings across our diverse brand portfolio.
• Digital & Social Media Marketing: Oversee and manage official digital platforms and social media channels (e.g., FB, IG, and mainland Chinese platforms like Xiaohongshu/Dianping where applicable). Drive content creation, copywriting, and basic multimedia production.
• PR & Influencer Engagement: Establish and maintain strong relationships with media outlets, food critics, and food influencers (KOLs) to maximize brand exposure and secure positive coverage.
• Cross-functional Collaboration: Partner closely with internal culinary teams (Executive Chefs), store operations, and graphic designers to ensure seamless, on-the-ground execution of all promotional activities.
• Market Analysis & CRM: Monitor market trends, track campaign performance (ROI), and support CRM/membership loyalty programs to drive repeat customer traffic.
• Lead minor marketing projects independently, manage vendor relations, and provide guidance to junior team members.

Skills

Digital marketing

Social media management

Creative thinking

Bilingual Cantonese & English

Mandarin advantageous

Education

Bachelor’s Degree in Marketing or related

Job description

Immediate Availability Is Highly Preferred.

Founded in 2006, LUBUDS is a Hong Kong based company which headquater located in Wong Chuk Hang. The Group operates a number of exquisite brands and diversify cuisine collection. Our fragship brands including Ana Ten, Sushi Senju, Yaki Ana, What The Pho, Blooms, PANO, PALCO, FWD House 1881, Mian, Yue, Chuan and Moon Palace. We are now managing over 40 outlets in Hong Kong and more is expected to come.

In LUBUDS, we embrace love and happiness in our working environment. We treat everyone with respect and dignity and staff can enjoy work life balance and job satisfaction at the same time.

We sincerely invite you to become one of us in our dynamic team and we look forward to sharing our successes with you in the future. Please visit www.lubuds.com for more information.

Key Responsibilities

• Campaign & Brand Management: Plan, develop, and execute comprehensive marketing campaigns, seasonal menus, festive promotions (e.g., Mooncakes), and new restaurant openings across our diverse brand portfolio.
• Digital & Social Media Marketing: Oversee and manage official digital platforms and social media channels (e.g., FB, IG, and mainland Chinese platforms like Xiaohongshu/Dianping where applicable). Drive content creation, copywriting, and basic multimedia production.
• PR & Influencer Engagement: Establish and maintain strong relationships with media outlets, food critics, and food influencers (KOLs) to maximize brand exposure and secure positive coverage.
• Cross-functional Collaboration: Partner closely with internal culinary teams (Executive Chefs), store operations, and graphic designers to ensure seamless, on-the-ground execution of all promotional activities.
• Market Analysis & CRM: Monitor market trends, track campaign performance (ROI), and support CRM/membership loyalty programs to drive repeat customer traffic.
• Lead minor marketing projects independently, manage vendor relations, and provide guidance to junior team members.

Requirements

• Bachelor’s Degree in Marketing, Communications, Hospitality, or a related discipline is preferred.
• 2-5 years or above of solid marketing experience within the F&B or hospitality industry.
• Strong sense of creativity, excellent trend awareness, and a proven track record in digital marketing or social media management.
• Fluent in spoken and written Cantonese and English. Professional proficiency in Mandarin is highly regarded.
• A genuine passion for food and dining culture, highly organized, proactive, and able to thrive in a fast-paced environment.

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We offer attractive remuneration package and excellent career opportunities to the right candidate.

Information collected will be treated in strict confidence and used for recruitment purposes only. Only suitable candidates will be notified.