Marketing Executive

PURE International (Hong Kong) Ltd; Hong Kong; On-site; HKD 201,000 - 357,000; Full time

Benefits offered by this job

Free access to PURE Fitness & Yoga

nood food Discount

Medical Insurance

Marriage Leave, Community Leave

Staff Referral Bonus Program

Job summary

PUR E International (Hong Kong) Ltd is seeking a Marketing Executive to plan and implement local marketing campaigns across PURE Yoga, PURE Fitness, PURE Pilates, Re:set by PURE and nood food. You will coordinate projects, campaigns, and communications to drive leads and growth.

Ideal candidates have a university degree in marketing or related field and at least 3 years of marketing experience, with strong English and Chinese communication skills and proficiency in Microsoft Office.

Qualifications

• University degree in Marketing, Advertising, Business Administration, or a related discipline preferred.
• 3+ years of marketing experience
• Detail-oriented with excellent planning and communication skills.
• Creative, energetic and efficient team player.
• Proficient in Microsoft Office suite (Excel and PowerPoint).
• Excellent verbal and written communication skills in English and Chinese; Mandarin a plus.

Responsibilities

• Assist with planning and implementation of local marketing campaigns to meet business objectives.
• Plan and organize brand and promotional campaigns, collaborating with agencies for ATL, BTL, and digital communications.
• Drive marketing projects to generate leads and expand sales.
• Leverage partnerships and co-marketing to drive brand awareness and leads.
• Identify market trends to inform strategies.
• Develop and run fitness and yoga events and community campaigns.
• Collaborate with internal departments to deliver quality work on time.
• Measure and report on campaign metrics and ROI.

Skills

English communication

Chinese communication

Planning and organization

Team collaboration

MS Office proficiency

Education

Bachelor's degree in Marketing/Advertising/Business Administration

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Assists with the planning and implementation of marketing campaigns to meet business objectives and overall company goals. Drives local marketing activities, project coordination, advertising, promotional activities, and marketing communications to achieve volume and revenue targets across all business units including PURE Yoga, PURE Fitness, PURE Pilates, Re:set by PURE and nood food.

Key responsibilities:

Implement local marketing activities including project coordination, advertising, promotional activities, and marketing communications.

Plan and organize brand and promotional campaigns, collaborating with agencies and internal parties for Above The Line (ATL), Below The Line (BTL), and digital communications.

Drive marketing projects to generate leads, expand sales, and boost profitability to achieve company targets.

Leverage external partnerships and co-marketing channels to drive brand awareness, boost foot traffic, and unlock new lead generation channels.

Identify the latest market trends and industry developments to inform and optimize marketing strategies.

Develop and organize robust fitness and yoga events and community campaigns to actively engage the PURE community.

Communicate with internal departments and external parties to deliver quality work and achieve business targets in an effective and timely manner.

Collaborate closely with internal business units to align promotions and cross-marketing efforts.

Measure and report on key campaign metrics, including brand exposure, impressions, reach, and total lead generation across digital and offline channels.

Analyze sales records and performance reports to evaluate campaign effectiveness and ROI.

Requirements:

University degree in Marketing, Advertising, Business Administration, or a related discipline preferred

3+ years of relevant marketing experience

Detail-oriented, excellent planning and communications skills

Creative, energetic and efficient team player

Able to work in a fast-paced environment

Proficient in Microsoft Office suite (specifically Excel and PowerPoint)

Excellent verbal and written communication skills in both Chinese and English

Proficiency in Mandarin is a strong plus

Location:

Central

• Free access to all PURE Fitness & Yoga clubs
• nood food Discount
• Medical Insurance
• Marriage Leave, Community Leave
• Attractive Staff Referral Bonus Program

Personal data provided by applicants will be used solely for recruitment purposes

What can I earn as a Marketing Executive