Marketing Executive

Kee Wah Group Limited; Hong Kong; On-site; HKD 180,000 - 320,000; Full time

Benefits offered by this job

Free Shuttle Bus

Life Insurance

On-the-job training

Performance Bonus

Promotion

Staff Discount

Job summary

Kee Wah Bakery, part of Kee Wah Group Limited, invites a Marketing Executive to join our team in Hong Kong. You will plan and execute social media content calendars across Chinese and English, create compelling captions, and coordinate visuals with internal teams to support e‑shop operations and campaigns.

You will track performance, liaise with KOLs and media partners, and ensure accurate product information and promotions across channels, contributing to a seamless customer journey.

Qualifications

• Bachelor's degree in Marketing, Communications, E-commerce or related discipline.
• At least 3 years of experience in social media, e-commerce or digital marketing.
• Familiarity with social media content management and e-commerce operations, including product listings and promotional set-up.
• Strong Chinese and English copywriting and communication skills.
• Good visual sense and basic experience in coordinating or creating photo, video or design content.

Responsibilities

• Plan and execute social media content calendars aligned with brand, product, seasonal and campaign priorities.
• Create Chinese and English social content, captions and briefs; coordinate photo, video and UGC assets.
• Publish and optimize content, manage comments and messages, and coordinate follow-up with customer service and internal teams.
• Track campaign performance, prepare reports, recommend improvements, and coordinate KOL, creator and media partnerships.
• Support daily e-shop operations, including product listings, content updates, promotion set-up and website checks.
• Ensure product information, pricing, visuals and promotional terms are accurate and consistent across e-commerce channels.
• Coordinate inventory, product launches, promotions and order communications to ensure a smooth customer journey.

Skills

Social media management

Copywriting (Chinese/English)

E-commerce operations

Campaign data analysis

Education

Bachelor's degree

Tools

Content management systems

Photo/Video coordination

Job description

Founded in 1938, Kee Wah Bakery has become a household name renowned for its bakery products in over 80 years, with outlets and business filaments that stretch from Hong Kong to China,Taiwan and USA. We strive to preserve the long tradition of Chinese pastries while at the same time adheres to the philosophy of high quality and hygiene standard demanded by nowadays’ customers.

We welcome dedicated people to apply for the following position to grow and excel with us.

About the role

This role involves planning and executing social media content calendars aligned with brand, product, seasonal and campaign priorities, while managing e-commerce operations and digital marketing initiatives.

Key responsibilities

• Plan and execute social media content calendars aligned with brand, product, seasonal and campaign priorities
• Create Chinese and English social content, captions and briefs; coordinate photo, video, design and UGC assets
• Publish and optimize content, manage comments and messages, and coordinate follow-up with customer service and internal teams
• Track campaign performance, prepare reports, recommend improvements, and coordinate KOL, creator and media partnerships
• Support daily e-shop operations, including product listings, content updates, promotion set-up and website checks
• Ensure product information, pricing, visuals and promotional terms are accurate and consistent across e-commerce channels
• Coordinate inventory, product launches, promotions and order communications to ensure a smooth customer journey

About you

• Bachelor's degree in Marketing, Communications, E-commerce or a related discipline
• At least 3 years of relevant experience in social media, e-commerce or digital marketing
• Familiarity with social media content management and e-commerce operations, including product listings and promotional set-up
• Strong Chinese and English copywriting and communication skills
• Good visual sense and basic experience in coordinating or creating photo, video or design content
• Comfortable working with social media, website and campaign data
• A proactive, organized team player with strong communication skills and the ability to manage multiple priorities under pressure

(Personal datarelating to employment applications will be used for recruitment only)

Food & Beverage

Job Category / Function:

Job Position Level:

General

Employment Term:

Full Time / Permanent

Bachelor

Minimum QF Level attained:

--

Total Working Exp:

3

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• Free Shuttle Bus
• Life Insurance
• On-the-job training
• Performance Bonus
• Promotion
• Staff Discount

Every day, we bring together time-honoured traditions and a spirit of innovation to share an authentic taste of Hong Kong. Since its founding in 1938, Kee Wah Bakery has been a family business. From our humble beginnings as a neighbourhood grocery store on Shanghai Street in Yau Ma Tei, to the global enterprise that we are today, we have remained committed to quality and devoted to our craft. As we continue to create new products and experiences for our customers, we hold our heritage close to our hearts and uphold the traditions that have defined Kee Wah for generations.

Every day, we bring together time-honoured traditions and a spirit of innovation to share an authentic taste of Hong Kong. Since its founding in 1938, Kee Wah Bakery has been a family business. From our humble beginnings as a neighbourhood grocery store on Shanghai Street in Yau Ma Tei, to the global enterprise that we are today, we have remained committed to quality and devoted to our craft. As we continue to create new products and experiences for our customers, we hold our heritage close to our hearts and uphold the traditions that have defined Kee Wah for generations.

What can I earn as a Marketing Executive