Marketing Executive

Dun & Bradstreet (HK) Ltd; Hong Kong; On-site; HKD 279,000 - 391,000; Full time

Job summary

Dun & Bradstreet (HK) Ltd is seeking a Marketing Executive to drive integrated B2B campaigns across digital and offline channels in Hong Kong. The role focuses on brand awareness, customer engagement, and lead generation, with responsibility for planning and optimizing digital initiatives including SEO/SEM, paid media, email marketing and website management.

The successful candidate will have a Bachelor's degree in Marketing or related field and 3+ years of marketing experience, with strong

Qualifications

• Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in B2B marketing or related sectors.
• Proven experience in digital marketing, including SEO/SEM, paid media and email marketing.

Responsibilities

• Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement and lead generation.
• Support planning, execution and optimization of digital marketing initiatives including SEO/SEM, LinkedIn and paid media campaigns.
• Leverage AI-enabled tools to support content development, campaign execution and workflow efficiency.
• Monitor and analyze campaign performance and provide insights to improve engagement and conversion.
• Provide on-site and post-event support for workshops and training programmes to deliver a positive customer experience.
• Collaborate with Sales, Product, Customer Success, Compliance, Finance to deliver integrated marketing initiatives.

Skills

Digital marketing

SEO/SEM

Content creation

Bilingual English/Chinese

Marketing automation

CRM platforms

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

HubSpot

Eloqua

Salesforce Marketing Cloud

Job description

Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation and business growth.

Support the planning, execution and optimization of digital marketing initiatives, including SEO/SEM, LinkedIn and paid media campaigns, email marketing, website management and marketing automation programmes to improve reach, engagement and conversion performance.

Leverage AI-enabled tools and emerging technologies to support content development, campaign execution, audience targeting and workflow efficiency, while identifying opportunities to improve marketing effectiveness and productivity.

Monitor and analyze campaign, website and marketing performance, and provide actionable insights to improve audience engagement, lead quality and marketing effectiveness.

Provide on-site and post-event support for workshops and training programmes, including participant engagement, logistics coordination, feedback collection and follow-up activities to deliver a positive customer experience.

Collaborate closely with Sales, Product, Customer Success, Compliance, Finance teams to deliver integrated marketing initiatives and support business objectives.

Requirements:

Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.

Minimum 3 years of relevant marketing experience, preferably in B2B marketing, information services, financial services, technology, professional services or related sectors.

Proven experience in digital marketing, including SEO/SEM, paid media, social media marketing, email marketing, website management and campaign performance measurement.

Strong content development, storytelling and communication skills, with excellent written and spoken English and Chinese and the ability to create engaging bilingual content across multiple channels and formats.

Hands‑on experience with marketing automation, CRM or campaign management platforms such as Marketo, HubSpot, Eloqua, Salesforce Marketing Cloud or equivalent tools is preferred.

Familiarity with AI‑enabled marketing and productivity tools (e.g. LLMs, content/image generation and workflow automation solutions). Experience using AI to enhance content creation, campaign execution and marketing efficiency will be an advantage.

Excellent communication and stakeholder management skills, with the ability to manage multiple priorities and work effectively in a cross‑functional environment.

Proactive, detail‑oriented and highly organized, with a strong sense of ownership, problem‑solving capability and willingness to learn and adopt new technologies.

Unlock job insights

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Hong Kong?
• What's your expected monthly basic salary?
• How many years' experience do you have as a marketing executive?
• What is your highest level of education?

Broadcast Media, Entertainment and Publishing 101-1,000 employees

Why We Work at Dun & Bradstreet

Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

In Hong Kong, we offer a dynamic set of solutions in Risk Management, Compliance, Sales & Marketing, Master Data and Analytics that are tailored to help businesses across industries mitigate risks and accelerate growth. Since 2004, Dun & Bradstreet has been appointed by the Hong Kong Association of Banks (HKAB) and the Hong Kong Association of Restricted License Banks and Deposit Taking Companies (DTCA) to operate the Commercial Credit Reference Agency (CCRA), which was established to provide access to reliable credit information for SMEs and lending institutions in Hong Kong. For more information about Dun & Bradstreet, please visit www.dnb.com.hk.

Why We Work at Dun & Bradstreet

Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

In Hong Kong, we offer a dynamic set of solutions in Risk Management, Compliance, Sales & Marketing, Master Data and Analytics that are tailored to help businesses across industries mitigate risks and accelerate growth. Since 2004, Dun & Bradstreet has been appointed by the Hong Kong Association of Banks (HKAB) and the Hong Kong Association of Restricted License Banks and Deposit Taking Companies (DTCA) to operate the Commercial Credit Reference Agency (CCRA), which was established to provide access to reliable credit information for SMEs and lending institutions in Hong Kong. For more information about Dun & Bradstreet, please visit www.dnb.com.hk.

What can I earn as a Marketing Executive