B2B Events & Campaigns Specialist

Dnb; Hong Kong; On-site; HKD 420,000 - 640,000; Full time

Job summary

Dun & Bradstreet in Hong Kong is seeking a seasoned Marketing Specialist to drive integrated B2B campaigns across digital and offline channels, support events, and deliver a positive customer experience.

You will collaborate with Sales, Product and Compliance to scale campaigns, manage content, SEO/SEM, and marketing automation, using AI-enabled tools to enhance efficiency. Fluent in English and Chinese is required.

Qualifications

• Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.

Responsibilities

• Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation and business growth.
• Provide end-to-end fulfillment and on-site and post-event support for workshops and training programmes, including participant engagement, logistics coordination, feedback collection and follow-up activities to deliver a positive customer experience.
• Support the execution of digital marketing initiatives, including SEO/SEM, LinkedIn and paid media campaigns, email marketing, website management and marketing automation programmes where required.
• Leverage AI-enabled tools and emerging technologies to support content development, campaign execution, audience targeting and workflow efficiency, while identifying opportunities to improve marketing effectiveness and productivity.
• Maintaintraining & marketing programmeschedules, fulfilment records, materialsinventoryand related documentation, ensuring that key actions and deadlines are properly followed up.
• Collaborate closely with Sales, Product, Customer Success, Compliance, Finance teams to deliver integrated marketing initiatives and support business objectives.

Skills

B2B marketing

Events management

Content marketing

Digital marketing

SEO/SEM

Marketing automation

CRM

Bilingual English/Chinese

Stakeholder management

Project coordination

Education

Bachelor's degree in Marketing or related

Tools

CRM platforms

Marketing automation

Website management

Job description

Dun & Bradstreet in Hong Kong is seeking a seasoned Marketing Specialist to drive integrated B2B campaigns across digital and offline channels, support events, and deliver a positive customer experience.

You will collaborate with Sales, Product and Compliance to scale campaigns, manage content, SEO/SEM, and marketing automation, using AI-enabled tools to enhance efficiency. Fluent in English and Chinese is required.