Marketing Event Delivery Analyst

Dun & Bradstreet (HK) Ltd; Hong Kong; On-site; HKD 350,000 - 550,000; Full time

Job summary

Dun & Bradstreet (HK) Ltd is seeking an integrated B2B marketing professional to drive campaigns across digital and offline channels, boosting brand awareness, engagement, lead generation and business growth in Hong Kong.

You will manage end-to-end fulfillment for workshops and training, support digital marketing initiatives, apply AI tools for content and workflow efficiency, and collaborate with Sales, Product, and Compliance to deliver measurable results.

Qualifications

• Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in B2B marketing, information services, financial services, technology, professional services or related sectors.
• Proven experience in events, workshops, training programmes or other customer-facing activities, with good attention to operational details and follow-up.
• Strong content development, storytelling and communication skills, with excellent written and spoken English and Chinese and the ability to create engaging bilingual content across multiple channels and formats.

Responsibilities

• Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation and business growth.
• Provide end-to-end fulfillment and on-site and post-event support for workshops and training programmes, including participant engagement, logistics coordination, feedback collection and follow-up activities to deliver a positive customer experience.
• Support the execution of digital marketing initiatives, including SEO/SEM, LinkedIn and paid media campaigns, email marketing, website management and marketing automation programmes where required.
• Leverage AI-enabled tools and emerging technologies to support content development, campaign execution, audience targeting and workflow efficiency, while identifying opportunities to improve marketing effectiveness and productivity.
• Maintain training & marketing programme schedules, fulfilment records, materials inventory and related documentation, ensuring that key actions and deadlines are properly followed up.
• Collaborate closely with Sales, Product, Customer Success, Compliance, Finance teams to deliver integrated marketing initiatives and support business objectives.

Skills

Bilingual English/Chinese

Content development

Communication

Stakeholder management

Cross-functional collaboration

Attention to detail

Education

Bachelor's degree in Marketing or related disciplines

Tools

CRM

Marketing automation

Job description

Execute integrated B2B marketing campaigns across digital and offline channels to drive brand awareness, customer engagement, lead generation and business growth.

Provide end-to-end fulfillment and on-site and post-event support for workshops and training programmes, including participant engagement, logistics coordination, feedback collection and follow-up activities to deliver a positive customer experience.

Support the execution of digital marketing initiatives, including SEO/SEM, LinkedIn and paid media campaigns, email marketing, website management and marketing automation programmes where required.

Leverage AI-enabled tools and emerging technologies to support content development, campaign execution, audience targeting and workflow efficiency, while identifying opportunities to improve marketing effectiveness and productivity.

Maintain training & marketing programme schedules, fulfilment records, materials inventory and related documentation, ensuring that key actions and deadlines are properly followed up.

Collaborate closely with Sales, Product, Customer Success, Compliance, Finance teams to deliver integrated marketing initiatives and support business objectives.

Requirements

• Bachelor's degree or above in Marketing, Communications, Journalism, Business Administration, Public Relations or a related discipline.
• Minimum 3 years of relevant marketing experience, preferably in B2B marketing, information services, financial services, technology, professional services or related sectors.
• Proven experience in events, workshops, training programmes or other customer-facing activities, with good attention to operational details and follow-up..
• Strong content development, storytelling and communication skills, with excellent written and spoken English and Chinese and the ability to create engaging bilingual content across multiple channels and formats.
• Hands-on experience with digital marketing, social media, website management and marketing automation, CRM or campaign management platforms will be an advantage.
• Familiarity with AI-enabled marketing and productivity tools (e.g. LLMs, content/image generation and workflow automation solutions). Experience using AI to enhance content creation, campaign execution and marketing efficiency will be an advantage.
• Excellent communication and stakeholder management skills, with the ability to manage multiple priorities and work effectively in a cross-functional environment.
• Proactive, detail-oriented and highly organized, with a strong sense of ownership, problem-solving capability and willingness to learn and adopt new technologies.

Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

In Hong Kong, we offer a dynamic set of solutions in Risk Management, Compliance, Sales & Marketing, Master Data and Analytics that are tailored to help businesses across industries mitigate risks and accelerate growth. Since 2004, Dun & Bradstreet has been appointed by the Hong Kong Association of Banks (HKAB) and the Hong Kong Association of Restricted License Banks and Deposit Taking Companies (DTCA) to operate the Commercial Credit Reference Agency (CCRA), which was established to provide access to reliable credit information for SMEs and lending institutions in Hong Kong. For more information about Dun & Bradstreet, please visit www.dnb.com.hk.

Dun & Bradstreet, the global leader in commercial data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity.

In Hong Kong, we offer a dynamic set of solutions in Risk Management, Compliance, Sales & Marketing, Master Data and Analytics that are tailored to help businesses across industries mitigate risks and accelerate growth. Since 2004, Dun & Bradstreet has been appointed by the Hong Kong Association of Banks (HKAB) and the Hong Kong Association of Restricted License Banks and Deposit Taking Companies (DTCA) to operate the Commercial Credit Reference Agency (CCRA), which was established to provide access to reliable credit information for SMEs and lending institutions in Hong Kong. For more information about Dun & Bradstreet, please visit www.dnb.com.hk.

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