Marketing Communications Manager

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 420,000 - 600,000; Full time

Benefits offered by this job

Annual leave

Medical benefits

Dental benefits

Job summary

The Hong Kong Trade Development Council (HKTDC) invites a dynamic Marketing professional to join our team to promote trade and public exhibitions in physical, hybrid and digital formats. You will plan multi-channel campaigns to local and overseas visitors, drive ROI, and develop creative marketing initiatives for our fairs.

With at least five years in advertising or marketing, you will liaise with internal teams, manage budgets, produce compelling content, and maintain strong partner

Qualifications

• A university degree in communication, marketing or relevant discipline.
• Minimum of five years' experience in advertising, media or marketing.
• Proficient in design software such as Canva and Adobe Illustrator, and AI tools.
• Excellent written and verbal English and Chinese; fluent in Putonghua.

Responsibilities

• Promote HKTDC trade and public exhibitions in physical, hybrid and digital formats to local and overseas visitors.
• Achieve team KPIs through planning and executing effective multi-channel marketing campaigns within established timelines.
• Develop innovative and cost-effective marketing initiatives for the responsible fairs while ensuring the project budget is spent effectively to maximize result and ROI.
• Engage new channels and partners for promoting HKTDC Exhibitions, maintaining relationships with existing partners to drive publicity.
• Prepare accurate, engaging and impactful promotional content, including advertorials, eDMs, website content and other marketing collateral.
• Collaborate with colleagues across departments to craft compelling messages and strengthen brand identities.
• Demonstrate leadership and teamwork to coordinate with internal teams on communications strategies and content.

Skills

Marketing

Advertising

Brand Management

Digital Marketing

Campaign Planning

Stakeholder Management

Education

Bachelor's degree in marketing or communications

Tools

Canva

Adobe Illustrator

AI tools

Job description

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

We are seeking a dynamic, high-calibre and experienced Marketing professional to join our team.

Responsibilities

• Promote HKTDC trade and public exhibitions in physical, hybrid and digital formats to local and overseas visitors
• Achieve team KPIs through planning and executing effective multi-channel marketing campaigns within established timelines
• Develop innovative and cost-effective marketing initiatives for the responsible fairs while ensuring the project budget is spent effectively to maximize result and ROI
• Engage new channels and partners for promoting HKTDC Exhibitions, and keep close relationship with existing partners, with the objective to drive more quality publicity
• Prepare accurate, engaging and impactful promotional content, including advertorials, eDMs, website content and other marketing collateral
• Collaborate closely with colleagues across departments to develop compelling marketing messages, strengthen brand identities and deliver effective promotion campaigns
• Demonstrate leadership skills and teamwork, to collaborate with various internal teams to formulate effective communication strategies and content
• Take up tasks assigned by supervisors

Requirements

• A university degree in communication, marketing or relevant discipline
• A minimum of five years' working experience in advertising, media or marketing field, preferably within the lifestyle industry
• Prior experience working in a sizable corporation or a highly matrixed environment is a plus
• Proficient in design software (such as Canva, Adobe Illustrator) and AI tools
• Excellent command of written and verbal English and Chinese. Fluent in Putonghua
• Excellent interpersonal & communication skills
• Proficiency in MS Office
• A team player, meticulous and able to meet multiple deadlines

Remuneration and Benefits

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.

All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalized.