Manager, Wellness and e-Commerce Marketing

Hong Kong Trade Development Council; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

The Hong Kong Trade Development Council (HKTDC) invites a seasoned events and marketing professional to join our team in Hong Kong. You will lead consumer products projects, oversee promotional campaigns in Hong Kong and the Mainland, and drive participation with strategic marketing plans.

You should have a recognised university degree and 10+ years of relevant experience in event management, digital marketing and stakeholder relations, with strong Mandarin and English skills.

Qualifications

• A recognised university degree with 10+ years of solid work experience in event organisation, project management or digital marketing for consumer products.
• Experience in e-commerce and/or digital marketing in the Chinese Mainland is required.
• Strong marketing, communication and stakeholder management skills for the Chinese Mainland market.

Responsibilities

• Develop understanding of the consumer products industry, market trends and popular brands to drive participation.
• Oversee and execute promotional activities for projects in Hong Kong and the Mainland.
• Formulate and execute marketing, promotion and publicity plans to maximise project impact and participation.
• Proactively identify and recruit brands and merchandise with high sales potential to participate in promotional campaigns and events.
• Manage agencies, branch offices and other related parties to ensure project objectives and targets are achieved.
• Monitor and evaluate the performance, progress and deliverables of agencies and service providers.
• Coordinate and negotiate with strategic partners on joint promotional initiatives.
• Ensure the smooth and timely execution of events and related activities.
• Compile post-event reports, budget analyses, evaluations and other project documentation.
• Understand the business needs of participants and facilitate relevant business matching opportunities.
• Oversee logistical arrangements, including delegates’ travel, venue setup, programme implementation and preparation of event materials.
• Provide on-site operational and administrative support as required.

Skills

Event management

Project management

Digital marketing

Social media

Stakeholder management

Education

University degree

Tools

Microsoft Office

Job description

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 51 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub.

The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

As we celebrate our 60th anniversary in 2026 and begin a new three-year business cycle, our mission remains as strong as ever to help Hong Kong thrive in trade and businesses succeed in the ever-changing landscape.

Responsibilities:

• Develop a good understanding of the consumer products industry, market trends and popular brands to drive participation and project success.
• Oversee and execute promotional activities for projects in Hong Kong and the Chinese Mainland;
• Formulate and execute marketing, promotion and publicity plans to maximise project impact and participation;
• Proactively identify and recruit brands and merchandise with high sales potential to participate in promotional campaigns and events;
• Manage agencies, branch offices and other related parties (including external parties) to ensure project objectives and targets are achieved;
• Monitor and evaluate the performance, progress and deliverables of agencies and service providers;
• Coordinate and negotiate with strategic partners on joint promotional initiatives;
• Ensure the smooth and timely execution of events and related activities;
• Compile post-event reports, budget analyses, evaluations and other project documentation;
• Understand the business needs of participants and facilitate relevant business matching opportunities;
• Oversee logistical arrangements, including delegates’ travel, venue setup, programme implementation and preparation of event materials;
• Provide on-site operational and administrative support as required.

Requirements:

• A recognised university degree with at least 10 years of solid work experience, preferably gained in sizable organisations, in one or more of the following areas: event organisation, project management, digital marketing and/or social media campaigns for consumer products;
• Prior experience in e-commerce and/or digital marketing in the Chinese Mainland is required;
• Strong marketing, communication and stakeholder management skills, particularly in relation to the Chinese Mainland market;
• Strong understanding of Hong Kong’s economy, trade environment and key industries, as well as market and business opportunities for Hong Kong companies;
• Excellent command of written and spoken English and Chinese, including Putonghua;
• Self-motivated, proactive and result-oriented with good project planning ability;
• A strong team player with excellent organisational and interpersonal skills;
• Ability to work independently, and willing to take on new challenges and responsibilities;
• Proficient in Microsoft Office applications;
• Willing to work overtime and travel when required.

Remuneration and Benefits:

Salary will be commensurate with qualifications and experience. A competitive remuneration and benefits package, including annual leave, medical and dental benefits, will be offered.