Marketing Communication Officer

The Hong Kong Jockey Club; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

The Hong Kong Jockey Club seeks a talented Digital Marketing Planner to support Major Raceday campaign communications. You will collaborate with the Digital Marketing Solutions & Services team to build holistic strategies and develop campaign sites that align with our toolkit and branding.

Responsibilities include managing and curating content across official social channels, identifying optimal digital touchpoints, and working with agencies to drive online-to-offline engagement at racecourses,

Qualifications

• Bachelor's degree in marketing, advertising, or related field.
• At least 3 years of experience in digital advertising or media agencies.
• Strong knowledge of digital marketing planning and strategy development.
• Familiarity with digital advertising agency processes and workflows.
• Proficiency in English and Chinese.

Responsibilities

• Assist the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications.
• Collaborate closely with the internal Digital Marketing Solutions & Services team on the development of campaign sites.
• Develop a holistic digital marketing strategy based on the marketing toolkit, incorporating various digital channels.
• Manage and curate content for all official social media channels to engage the target audience effectively.
• Identify the right digital touchpoints to reach the target audience and maximize campaign visibility.
• Work closely with external agencies to create engaging digital engagement programs that drive online to offline engagements at racecourses for our Major Racedays.
• Collaborate with cross-functional teams to align messaging and branding across marketing materials.
• Stay up-to-date with digital marketing trends and best practices, particularly in the context of advertising agencies.
• Undertakes other duties as assigned by Senior Manager, Raceday Activation.
• Ensures compliance with Responsible Gambling Policy and other Club's policies, thereby protecting the integrity of the Club's businesses.

Skills

Digital marketing planning

Strategy development

Social media management

Content creation & curations

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in marketing, advertising, or related field

Tools

CMS platforms

Social media tools

Analytics tools

MS Office

Job description

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

Company description

The Hong Kong Jockey Club

Job description

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club's overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division's overarching focus is to deliver sustainable growth of the Club's sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club's brand and commercialising its assets.

The Job

• Assist the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications
• Collaborate closely with the internal Digital Marketing Solutions & Services team on the development of campaign sites
• Develop a holistic digital marketing strategy based on the marketing toolkit, incorporating various digital channels
• Manage and curate content for all official social media channels to engage the target audience effectively
• Identify the right digital touchpoints to reach the target audience and maximize campaign visibility
• Work closely with external agencies to create engaging digital engagement programs that drive online to offline engagements at racecourses for our Major Racedays
• Collaborate with cross-functional teams to align messaging and branding across marketing materials
• Stay up-to-date with digital marketing trends and best practices, particularly in the context of advertising agencies
• Undertakes other duties as assigned by Senior Manager, Raceday Activation
• Ensures compliance with Responsible Gambling Policy and other Club's policies, thereby protecting the integrity of the Club's businesses

About You

• Bachelor's degree in marketing, advertising, or a related field
• Minimum of 3 years of working experience in digital advertising or media agencies
• Strong knowledge of digital marketing planning and strategy development
• Familiarity with digital advertising agency processes and workflows
• Knowledge of horse racing and passion for the sport will be considered an advantage
• Good command in both written and spoken English and Chinese
• Strong understanding of digital marketing channels and platforms
• Proficiency in content management systems and social media management tools
• Knowledge of website development and user experience principles
• Familiarity with digital advertising and analytics tools
• Proficiency in MS Office Suite
• Familiar in HK media scene

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via [e-mail].

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.

Founded in 1884, The Hong Kong Jockey Club is a world-class sports and entertainment organisation that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. In 2024/25, the Club returned a total of HK$39.1 billion to the community. The Club is Hong Kong’s largest single taxpayer and one of the city’s major employers. Its Charities Trust is one of the world’s leading charity donors. There is simply nowhere like the Club to build the future you want.