Marketing Officer/ Assistant Marketing Manager (1-year renewable contract)

The Hong Kong Jockey Club; Hong Kong; On-site; HKD 250,000 - 380,000; Full time

Job summary

The Hong Kong Jockey Club is seeking a Marketing Officer within the Racing Sports Marketing team to promote horse racing and wagering products. The role supports planning, content creation, and social media across HKJCRS channels to engage younger fans and deepen audience engagement.

Reporting to the Marketing Manager, you will help develop themed campaigns for simulcast race days, collaborate with internal teams and external partners, and ensure content aligns with Club guidelines while

Qualifications

• University degree in Marketing or related disciplines.
• 1–3 years in marketing, digital marketing, events, social media and content marketing.
• Proficiency in English and Chinese.
• Knowledge of media, social media advertising, and content creation.
• Knowledge of events management.

Responsibilities

• Assists the Marketing Manager in promoting racing and wagering products through various channels.
• Assists and executes digital marketing initiatives for wagering products, analyze and optimize performance.
• Participates in simulcast thematic campaigns and collaborates with internal and external stakeholders.
• Liaises with in-house creative/advertising agencies to produce marketing collateral for retail and digital platforms.
• Supports implementation, performance monitoring and evaluation of campaigns and projects.
• Monitors marketing expenses and prepares business reports.
• Supports content development for HKJCRS social media, the website and app.
• Ensures content complies with guidelines and is approved before launch.
• Supports ad hoc projects; performs race day duties with on-site social media support.

Skills

Marketing strategy

Digital marketing

Social media management

Content marketing

Event management

Project management

Bilingual English/Chinese

Education

Bachelor's degree in Marketing or related disciplines

Job description

The Hong Kong Jockey Club

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets.

Job Summary

The mission of Racing Sports Marketing (RSM) is to cultivate a new generation of horse racing fans to support long-term business growth. The Racing Sports Marketing team develops strategically driven, engaging racing content and manages key communication platforms, including HKJC Racing Sports social media channels, to connect with younger audiences, nurture new fans, and deepen engagement among existing racing enthusiasts.

Reporting to the Marketing Manager, the Marketing Officer is responsible for supporting the implementation of marketing plans aimed at promoting horse racing and wagering product to target audience. Additionally, they will be involved in developing themed campaigns for major simulcast race days through project management collaboration with internal and external stakeholders. The candidate will also have partial oversight of the Club's racing sports social media channels, working closely with the Content team, cross-functional departments, and agency partners to develop communication plans that align with strategic and bsuiness objectives, as well as producing exceptional content and events.

To succeed in this role, the candidate should be a proactive and detail-oriented team player with project management capabilities. A good understanding of social media and audience engagement is essential, and the ability to translate insights into effective content and execution. While in-depth knowledge of horse racing is not a requirement, a strong willingness to learn is essential.

The Job

• Assists the Marketing Manager in promoting racing and wagering products through various channels, including sports media, elite athletes, sports professionals, and other sports events
• Assists and executes the digital marketing initiatives for wagering products, analyze and optimize the performance
• Participates in the development of simulcast thematic campaigns, and collaborates with both internal and external stakeholders
• Liaises with in-house creative and advertising agencies to produce high-quality marketing collateral for retail and digital platforms
• Assists the implementation, performance monitoring, and evaluation of marketing campaigns and special projects
• Monitors marketing expenses and prepare business reports
• Actively supports the development of content and story angles for the campaigns and activations under his or her responsibility on HKJCRS social media platforms, and the company website and app
• Ensures all content complies with the Club’s guidelines, including RGP, and confirm that it is reviewed and approved by all relevant parties before launch
• Supports other ad hoc projects as assigned
• Performs race day duties on a rotational basis, ensuring timely social media content roll-out and on-site support where required

About You

• A university degree in Marketing or related disciplines
• A minimum of 1-3 years’ experience in general marketing, preferably with experience in digital marketing, event management, social media and content marketing
• Proficiency in English & Chinese
• Experience in managing China social media is a plus
• Knowledge of creative and commercials/ print production
• Knowledge of advertising discipline, especially in media and social media
• Knowledge of events management
• Strong interest in social media, with a good understanding of platform operations and functionalities
• Proficient user of social media platforms, with up-to-date knowledge of trends and content creation/editing tools
• Great team player with high personal effectiveness
• A creative mind-set and a good understanding of young generation cultures
• Strong communication, interpersonal and project management skills
• Knowledge in horse racing is preferred

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e-mail us via [e-mail].

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.