Manager, Marketing

Hkjcfootball; Hong Kong; Hybrid; HKD 900,000 - 1,300,000; Full time

Job summary

The Hong Kong Jockey Club's Racing Sports Marketing division seeks a Marketing Manager to support campaigns promoting horse racing and hero horses to local, mainland Chinese, and international fans. You will help promote betting products within the gaming sector and oversee Club social channels with the Content team and partners.

You should be proactive, detail‑oriented, and have strong social media and audience engagement skills, with in‑depth knowledge of horse racing.

Qualifications

• University degree in Communications, Marketing or related disciplines.
• Minimum 8 years’ experience in general marketing, preferably digital marketing, social media and content marketing.
• Experience in managing social media.
• Ability to work independently and as part of a team with high personal effectiveness.
• Creative mindset with understanding of youth cultures.
• Good knowledge of horse racing.
• Strong communication, interpersonal and project management skills.
• Proficiency in English & Chinese.

Responsibilities

• Promote racing as a professional sport to a new generation.
• As a project owner of promoting hero horses, group races and wagering products.
• Drive marketing programs independently, including composing proposals, drafting briefs, and controlling timelines and budgets for content across social media.
• Manage and create content for racing events, horses and wagering products.
• Coordinate with creative, social, media and other agencies for materials creation and execution.
• Ensure content complies with Club guidelines and is approved before launch; support ad‑hoc projects.
• Perform race day duties on a rotational basis and provide on‑site social content support.

Skills

Social media management

Content marketing

Project management

Digital marketing

Bilingual English & Chinese

Creative thinking

Education

Bachelor's degree in Communications/Marketing

Tools

Adobe Creative Suite

Social listening tools

Job description

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Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world‑class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world‑class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets.

Job Summary

The mission of Racing Sports Marketing (RSM) is to cultivate a new generation of horse racing fans to support long‑term business growth. The Racing Sports Marketing team develops strategically driven, engaging racing content and manages key communication platforms, including HKJC Racing Sports social media channels, to connect with younger audiences, nurture new fans, and deepen engagement among existing racing enthusiasts.

Reporting to the Deputy Executive Manager, the Marketing Manager is responsible for supporting the implementation of marketing plans aimed at promoting horse racing and hero horses to a new generation of local, mainland Chinese, and international fans. Additionally, they will be responsible for promoting betting products and services within the gaming sector. The candidate will also have partial oversight of the Club's racing sports social media channels, working closely with the Content team, cross‑functional departments, and agency partners to develop communication plans that align with strategic objectives, as well as producing exceptional content and events.

To succeed in this role, the candidate should be a proactive and detail‑oriented team player with project management capabilities. A good understanding of social media and audience engagement is essential, and the ability to translate insights into effective content and execution. While in-depth knowledge of horse racing is essential.

The Job

• Promote racing as a professional sport to a new generation
• As a project owner of promoting hero horses, group races and wagering products
• Drive marketing programs independently, including composing idea proposals, drafting agency briefs, and controlling the timeline and budget of each project, in order to develop content and story angles across our social media platforms
• Manage and create content for horse racing key events, horses and wagering products
• Manage creative agency, social media agency, media agency and other vendors efficiently for marketing materials creation and execution, including marketing and communication materials, marketing collaterals and social media posts
• Ensure all content complies with the Club’s guidelines, including RGP, and confirm that it is reviewed and approved by all relevant parties before launch.
  Support the ad hoc projects assigned
• Perform race day duties on a rotational basis, ensuring timely social media content roll‑out and on site support where required

About You

• A university degree in Communications, Marketing, or related disciplines
• A minimum of 8 years’ experience in general marketing, preferably with experience in digital marketing, social media and content marketing
• Experience in managing Social media
• Ability to work independently and as a team with high personal effectiveness
• A creative mind‑set and a good understanding of young generation cultures
• A good knowledge of horse racing
• Strong communication, interpersonal and project management skills
• Proficiency in English & Chinese
• Knowledge of creative and commercials/ print production
• Knowledge of advertising discipline, especially in media and social media

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all.

Applicants from diverse backgrounds are welcomed to apply.

If you have any special needs or require accommodations during the interview process, please e‑mail us [e-mail].

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.