Senior Manager, Public Affairs (Community Communications)

The Hong Kong Jockey Club; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

The Hong Kong Jockey Club is seeking a Senior Manager, Public Affairs (Community Communications) to lead strategic communications and community initiatives that enhance the Club’s social impact. Reporting to the Head of Public Affairs, you will drive integrated campaigns, media partnerships, content development and flagship events that promote charitable and community programmes.

You will manage a high-performing team, coordinate with internal stakeholders, track campaign effectiveness, and

Qualifications

• University degree in Communications, Public Relations or related disciplines.
• Minimum of eight years of managerial experience in a large organization.
• Strong strategic communications, campaign planning and digital engagement skills.
• Experience in audience research and insights analysis.
• Fluency in both written and spoken English and Chinese.

Responsibilities

• Develop and drive mass public communications to raise awareness of the Club's social impact.
• Lead media collaborations and content strategies with internal teams and external partners.
• Oversee agencies and production partners to deliver high-quality, cost-efficient campaigns.
• Enhance and maintain the Charities & Community online content hub with analytics.
• Develop tracking mechanisms to measure publicity campaign effectiveness and use insights for improvement.
• Plan and deliver community events and activations from concept to results tracking.
• Manage communications assets for consistency across campaigns and events.
• Support budget planning and reporting for marketing and communications, including charity projects.
• Lead and grow a high-performing team with clear objectives and succession planning.

Skills

Strategic communications

Campaign planning

Digital engagement

Audience research & insights

English & Chinese fluency

Education

Bachelor's degree in Communications / Public Relations

Job description

Senior Manager, Public Affairs (Community Communications)

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

Company description

The Hong Kong Jockey Club

Job description

Founded in 1884, The Hong Kong Jockey Club ("the Club") is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling.

The Division

The Corporate Affairs (CA) Division strengthens the strategic development and positioning of the Club as a world-class racing club and charity organisation, through engaging key stakeholders in both Hong Kong and the Mainland, and maintaining efficient and effective corporate communications.

Job Summary

Reporting to the Head of Public Affairs (Corporate, Charities and Community Communications), the successful candidate will play a key role in driving communication initiatives that strengthen public awareness and appreciation of the Hong Kong Jockey Club's positive impact on society. This includes supporting the development and execution of integrated publicity campaigns, media collaborations, content strategies, and events that promote the Club's charitable, community, and social contribution programmes.

The Job

• Develop and execute mass public communications to drive broad awareness and understanding of the Club's role in social betterment via online and offline campaigns in partnership with internal parties.
• Develop media collaborations and content to engage target audience, including identifying media partners, defining message and content, and developing execution plan and content.
• Manage creative agencies, media agencies and other production partners to ensure delivery of quality and cost efficient campaigns. Develop and oversee end-to-end project plans, ensuring effective coordination across all project stages.
• Manage the on-going enhancement, maintenance and performance analytic of the Charities & Community online content hub.
• Develop tracking mechanisms to measure effectiveness and efficiency of publicity campaigns. Track campaign results and adjust content, creative execution and/or media placement in real time, and conduct customer satisfaction and campaign evaluation surveys to generate insights for continuous improvement.
• Deliver community events and/or activations to drive HKJC's brand recognition, including end to end execution from concept development, KPI setting to production, delivery and results tracking.
• Manage community communications assets to ensure consistency, quality and fit-for-purpose use across campaigns and events.
• Support budget planning, tracking, and reporting for marketing and communications initiatives, including Charities-funded projects to ensure effective resource utilization.
• Lead and develop a high-performing team, providing clear objectives, performance coaching, and succession planning to support business growth.

About You

• A university degree in Communications, Public Relations or related disciplines, preferably with exposure to campaign planning, audience engagement or insights development.
• A minimum of eight years of relevant experience at managerial level in a sizable organisation.
• Strong strategic communications, campaign planning, and digital engagement skills.
• Experience in audience research and insights analysis, with the ability to translate findings into effective content development and campaign planning.
• Fluency in both written and spoken English and Chinese.

Equal Opportunity and Inclusive Hiring

We are an equal opportunity employer and strive to create an inclusive workplace for all. Applicants from diverse backgrounds are welcomed to apply. If you have any special needs or require accommodations during the interview process, please e‑mail us via @hkjc.org.hk .

Personal data provided by job applicants will be used strictly in accordance with the Club's notice to employees and job applicants relating to the Personal Data (Privacy) Ordinance. A copy of which will be provided immediately upon request.

We offer competitive salary and benefits packages, dynamic working environment and development opportunities.