Marketing Analytics & CRM Strategist

Linjer

Hong Kong

On-site

HKD 300,000 - 520,000

Full time

14 days+

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Benefits offered by this job

Visa sponsorship

Multicultural team culture

Work-life balance (9am-6pm)

Career growth opportunities

Impact from day one

Job summary

Linjer in Hong Kong is seeking a Business Intelligence Analyst to execute and support our digital marketing strategy, focusing on email, SMS/WhatsApp, and on-site merchandising. You will collaborate with paid marketers and designers to optimize campaigns and flows from a strategic perspective.

The role is full-time in our Hong Kong office. A fluent English speaker with strong analytical skills and the ability to juggle multiple projects is essential for success in this fast-growing, design-led

Qualifications

Professionally fluent in English.
Graduate with work experience considered; role tailored to experience.
Strong analytical thinker with ability to manage multiple projects.

Responsibilities

Overseeing strategy for email, SMS and WhatsApp: how we merchandise through these channels through campaigns and automated flows.
Continually optimizing our email/SMS/WhatsApp marketing from a technical standpoint.
Gathering CRM performance data and using insights to improve our practices.
Troubleshooting technical issues we have with our CRM tools.
Project managing any changes to our tech stack related to CRM tools and our website.
Ideating and running A/B tests on the website, analyzing results, and applying learnings.
Coming up with new website experiences to accommodate new types of products and connecting the front-end experience with the user experience.
Working collaboratively with other members of the design team.