Digital Marketing Analyst

Linjer; Hong Kong; On-site; HKD 334,800 - 502,200; Full time

Benefits offered by this job

Visa sponsorship for exceptional talent

Work/life balance with predictable work schedule

Career growth opportunities

Job summary

Linjer, a rapidly scaling design studio in Hong Kong, is seeking a Digital Marketing Analyst to support and execute its digital marketing strategy, focusing on email, SMS, and WhatsApp marketing. The role involves overseeing marketing strategies, optimizing campaigns, and gathering performance data. Ideal candidates should be fluent in English, analytical thinkers, and detail-oriented. This full-time position offers the opportunity to work in a multicultural environment with a predictable schedule and focus on impactful projects.

Qualifications

• Professionally fluent in English.
• Strong analytical thinker with technical acuity.
• Meticulous and detail-oriented with project management skills.

Responsibilities

• Oversee email, SMS, and WhatsApp marketing strategy.
• Optimize marketing from a technical standpoint.
• Gather and analyze CRM performance data.
• Project manage changes to tech stack related to CRM tools.
• Run A/B tests on the website and analyze results.
• Collaborate with design team members.

Skills

Email marketing

SMS marketing

WhatsApp marketing

CRM tools

Analytical thinking

Education

Graduate or equivalent work experience

Job description

We can sponsor visas for qualified candidates!

About Linjer

Founded in 2014, Linjer is a design studio with Scandinavian roots dedicated to creating timeless, high-quality jewelry, bags, and watches.

Frustrated by the limited options between fast fashion and overpriced luxury, we partner directly with top suppliers to deliver beautiful, well-crafted products at a fraction of traditional luxury prices.

We are committed to thoughtful design and sustainable practices, using recycled metals, ethically sourced gemstones, and conflict-free, lab-grown diamonds.

Our company is rapidly scaling and we’re excited to expand our Hong Kong office by adding 10 new team members this year!

What Linjer offers

• Multicultural and inclusive team culture
• Talented and passionate colleagues committed to excellence
• Work/life balance with a predictable 9am-6pm work schedule
• The opportunity to make an impact with your work from day one
• Exposure to entrepreneurship in a stable business growing 100%+ every year
• Accelerated career growth opportunities for high achievers
• Visa sponsorship for exceptional talent ready to join our family

Who we’re looking for

We are seeking a Digital Marketing Analyst to execute and support our digital marketing strategy, with a focus on email marketing, SMS/Whatsapp marketing, and on-site merchandising. You will be working with a team of world-class paid marketers and collaboratively with talented designers and content producers; your role will be complementary to theirs in that you will be focused on the strategy of these channels rather than on the creation of the visual content.

The position is full-time in our Hong Kong office.

Responsibilities

• Overseeing strategy for email, SMS and Whatsapp: how we merchandise through these channels (what, to who, when) through campaigns and automated flows
• Continually optimizing our email/SMS/Whatsapp marketing from a technical standpoint (i.e. researching best practices and applying them)
• Gathering CRM performance data and using insights to improve our practices
• Troubleshooting technical issues we have with our CRM tools
• Project managing any changes that we have to our tech stack related to CRM tools and our website
• Ideating and running A/B tests on the website; analyzing results and continually applying new learnings
• Coming up with new website experiences to accommodate new types of products and connecting the front-end experience with the user experience
• Working collaboratively with other members of the design team

Who you are

• Professionally fluent in English
• Either a mature graduate or with work experience (we'll tailor the role according to your experience)
• Strong analytical thinker
• Skilled at managing multiple projects and priorities simultaneously
• Meticulous and detail-oriented, ensuring accuracy in all tasks
• Tech-savvy and quick to adapt to new software and digital tools
• Coachable, with a commitment to continuous personal development and professional growth
• Energized by fast-paced, high-growth environments and eager to contribute to success