Mandarin Regional Growth Lead – Crypto Affiliate & Partnerships

Bybit; Hong Kong; On-site; HKD 900,000 - 1,200,000; Full time

Benefits offered by this job

Study Growth Fund

Internal Events

Global Collaboration

Career Advancement

Internal Mobility

Job summary

Bybit is seeking a Regional Sales Lead for the Mandarin-speaking market to own affiliate growth strategy and execution, reporting to the global BD team. You'll source and build relationships with crypto communities, KOLs, HNW individuals, and professional traders to drive user acquisition and deepen Bybit's presence in a dynamic retail crypto market.

You will collaborate with product, compliance, marketing and VIP teams to localize offerings, optimize ROI on affiliate programs, and ensure a

Qualifications

• 3+ years in cryptocurrency/fintech/financial services with affiliate networks or BD pipelines.
• Experience in referral economics, commissions, and partner lifecycle management.
• Strong PM skills with multiple campaigns and deadlines.
• Data-driven with OKR metrics (CPA, LTV, deposits, volume).
• Fluency in Mandarin is mandatory for cross-border work.
• Self-starter mentality with ability to initiate opportunities.

Responsibilities

• Affiliate Network Building: identify, recruit, and develop affiliates with crypto communities and high-net-worth clients.
• KOL & Influencer Partnerships: manage relationships with crypto influencers and media; negotiate campaigns and referrals to drive registrations and trading volume.
• HNW Client Management: maintain direct relationships with high-net-worth traders and groups; provide access to Bybit features.
• User Acquisition Strategy: devise locally-relevant approaches to acquire users beyond standard playbooks.
• Market Intelligence: monitor regulation, competitor activity, and sentiment; feed insights to leaders.
• Performance Optimization: own affiliate OKRs and ROI; iterate strategies based on data.
• Cross-functional Collaboration: work with product, compliance, marketing, and VIP teams to localize Mandarin user experience.

Skills

Affiliate marketing

BD pipelines

Data analysis

Project management

Fluent Mandarin

Self-starter

Job description

Bybit is seeking a Regional Sales Lead for the Mandarin-speaking market to own affiliate growth strategy and execution, reporting to the global BD team. You'll source and build relationships with crypto communities, KOLs, HNW individuals, and professional traders to drive user acquisition and deepen Bybit's presence in a dynamic retail crypto market.

You will collaborate with product, compliance, marketing and VIP teams to localize offerings, optimize ROI on affiliate programs, and ensure a