Manager - Marketing (Campaign Planning & Account Management)

New World Development Company Limited; Hong Kong; On-site; HKD 540,000 - 1,140,000; Full time

Job summary

New World Development Company Limited is seeking a senior marketing leader to plan and execute comprehensive campaigns, events and partnerships that boost brand awareness, footfall and sales across our retail spaces in Hong Kong.

You will develop collaborations with tenants, sponsors and business partners, manage budgets and lead a high-performing marketing team to deliver results in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related discipline.
• 8+ years of experience in marketing, partnerships, account management or related fields, preferably in retail, shopping malls, property, lifestyle or agency environments.
• Minimum 2 years of team management experience.
• Proven experience in planning and executing integrated marketing campaigns, events and partnerships.
• Strong stakeholder management, communication and negotiation skills.
• Commercially minded with strong analytical and problem-solving abilities.
• Creative, proactive and able to manage multiple projects in a fast-paced environment.
• Knowledge of digital marketing and social media is an advantage.

Responsibilities

• Plan and execute marketing campaigns, events, promotions and partnerships to drive brand awareness, footfall and sales performance.
• Develop marketing collaborations with tenants, business partners and sponsors to maximize campaign effectiveness.
• Conduct market research and analyze customer trends, competitor activities and business opportunities.
• Work closely with internal teams, tenants, agencies and vendors to ensure successful campaign delivery.
• Monitor campaign performance, prepare reports and manage marketing budgets to optimize ROI.
• Manage contracts and agreements for campaigns, events and sponsorship activities.
• Lead, coach and support team members in achieving business objectives.
• Build strong relationships with tenants and drive engagement through joint marketing and business initiatives.
• Review sales performance and recommend action plans to improve tenant and category performance.
• Identify retail trends, customer insights and new business opportunities, including pop-up stores and promotional activities.

Skills

Marketing

Partnerships

Account management

Team management

Stakeholder management

Communication

Negotiation

Analytical

Problem solving

Creativity

Digital marketing

Social media

Education

Bachelor's in Marketing

Job description

Responsibilities

• Plan and execute marketing campaigns, events, promotions and partnerships to drive brand awareness, footfall and sales performance.
• Develop marketing collaborations with tenants, business partners and sponsors to maximize campaign effectiveness.
• Conduct market research and analyze customer trends, competitor activities and business opportunities.
• Work closely with internal teams, tenants, agencies and vendors to ensure successful campaign delivery.
• Monitor campaign performance, prepare reports and manage marketing budgets to optimize ROI.
• Manage contracts and agreements for campaigns, events and sponsorship activities.
• Lead, coach and support team members in achieving business objectives.
• Build strong relationships with tenants and drive engagement through joint marketing and business initiatives.
• Review sales performance and recommend action plans to improve tenant and category performance.
• Identify retail trends, customer insights and new business opportunities, including pop-up stores and promotional activities.

Requirements

• Bachelor's degree in Marketing, Business Administration or a related discipline.
• At least 8 years of experience in marketing, partnerships, account management or related fields, preferably in retail, shopping malls, property, lifestyle or agency environments.
• Minimum 2 years of team management experience.
• Proven experience in planning and executing integrated marketing campaigns, events and partnerships.
• Strong stakeholder management, communication and negotiation skills.
• Commercially minded with strong analytical and problem-solving abilities.
• Creative, proactive and able to manage multiple projects in a fast-paced environment.
• Knowledge of digital marketing and social media is an advantage.

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