Manager (Marketing and Communications)

China Resources Land Limited; Hong Kong; Presencial; HKD 1.000.000 - 1.800.000; Jornada completa

Descripción de la vacante

China Resources Land Limited in Hong Kong seeks a Manager (Marketing and Communications) to lead the marketing strategy for its luxury residential and commercial portfolio. You will manage brand awareness, memberships initiatives, and corporate communications while coordinating with external vendors to deliver high-quality marketing materials.

The role requires deep knowledge of Hong Kong real estate market, strong Chinese and English communication skills, and Mandarin proficiency.

Formación

• 8+ years of solid experience in Hong Kong real estate marketing and PR.
• Strong communication and interpersonal skills in English and Chinese.
• Mandarin speaking is a must; immediate availability is a plus.

Responsabilidades

• Formulate and implement marketing strategy for Hong Kong luxury residential and commercial developments.
• Develop and execute branding, campaigns and materials.
• Coordinate with external vendors for high-quality marketing deliverables.
• Develop media plans and press materials; manage media liaison.
• Conduct market research and provide market intelligence.

Conocimientos

Marketing strategy

Brand management

Public relations

Stakeholder management

Team leadership

Educación

Degree in Marketing/Communications/Business Administration/Real Estate

Descripción del empleo

Manager (Marketing and Communications) responsible for formulating and implementing marketing strategy for the company's portfolio of luxury residential & commercial developments in Hong Kong, managing brand awareness, membership engagement, and corporate communications.

Key responsibilities

Formulate and implement marketing strategy for the company's portfolio of luxury residential & commercial developments in Hong Kong

Develop and execute a full spectrum of effective branding, marketing and promotional campaigns and materials

Manage and work closely with external vendors for the production of prompt and high-quality marketing deliverables

Develop media plan and press materials as well as manage media liaison

Conduct market research and analysis on latest industry trends for market intelligence

Implement communication and promotions to build brand awareness

Drive acquisition and retention of Club Membership programme

Identify members' needs to formulate strategies in Club Membership project & services, and enhance members' satisfaction

Strengthen and uplift corporate image through development and execution of communication and public relations campaigns

Manage and develop communications materials

About you

Degree in Marketing / Communications / Business Administration / Real Estate or related disciplines

Minimum 8 years of solid experience in Hong Kong real estate industry, with sound knowledge in marketing and public relations for residential property projects is preferable

Self-motivated and dynamic with good communication and interpersonal skills

Strong marketing sense with good aesthetic judgement

Proficiency in written and spoken English and Chinese (Mandarin speaking is a must)

Immediate available will be an advantage