Manager, Event Marketing (Insurance)

Randstad Hong Kong Limited; Hong Kong; On-site; HKD 550,000 - 900,000; Full time

Job summary

Randstad Hong Kong Limited is seeking an experienced events/brand communications professional to lead strategic event management across Hong Kong and Asia. You will collaborate with the CMDO and CEO, managing high-profile seminars, sponsorships, and integrated campaigns while ensuring regulatory compliance.

The role requires 5+ years in event marketing or corporate communications, strong budget control, and ability to travel regionally for live events.

Qualifications

• Minimum 5 years of proven experience in event management, corporate marketing, or brand communications, ideally within financial services, wealth management, or insurance sectors.
• Proven track record in conceptualising and executing B2B/B2C client seminars, VIP events, and sponsorship activations from start to post-event analysis.
• Strong commercial acumen with hands-on event budgets, vendor negotiations, and ROI tracking.
• Excellent stakeholder management; able to collaborate with senior executives, sales teams, and external referral partners.
• Fluent in English, Cantonese, and Mandarin for bilingual marketing materials and regional coordination.
• Self-motivated, detail-oriented, adaptable, with solid regulatory compliance knowledge for Hong Kong.

Responsibilities

• End-to-End Event Management: plan, execute, and evaluate strategic and tactical events including client seminars and VIP events.
• Regional Event Coordination: oversee corporate events and sponsorships across Hong Kong and Asia, with on-site delivery.
• Event Budget & ROI Tracking: manage full-year marketing/events budget and measure ROI against KPIs.
• Partnership & Co-Marketing Engagement: develop relationships with referral partners, carriers, and channels.
• 360-Degree Brand & Collateral Management: create event materials, brochures, sales kits, gifts, and digital assets.
• Public Relations & Corporate Communications: liaise with PR agencies/media on campaigns and compliant content.

Job description

You will join a dynamic, fast-paced marketing and communications function reporting directly to the Chief Marketing and Distribution Officer (CMDO) in Hong Kong. Working closely with the Group CEO, sales consultants, and external referral partners, the team operates collaboratively to elevate brand visibility, drive business development, and ensure strict adherence to regulatory compliance.

about the job.

Focusing primarily on strategic event management and integrated brand communications, your key responsibilities will include:

End-to-End Event Management: Plan, execute, and evaluate strategic and tactical events, including high-profile client investment seminars, anniversary celebrations, loyalty programmes, banker relationship events, and team-building initiatives.

Regional Event Coordination: Coordinate and oversee corporate events and sponsorships across Hong Kong and the broader Asian region, travelling as required to ensure seamless on-site delivery.

Event Budget & ROI Tracking: Manage the full-year marketing and events budget, ensuring all expenditure stays within allocated limits while measuring event return on investment (ROI) against business KPIs.

Partnership & Co-Marketing Engagement: Develop and nurture key relationships with external referral partners, insurance carriers, and strategic channels to maximise sales consultant penetration and co-marketing opportunities.

360-Degree Brand & Collateral Management: Oversee the creation of event materials, company brochures, sales kits, corporate gifts, and digital assets while maintaining strict brand integrity.

Public Relations & Corporate Communications: Liaise with appointed Public Relations agencies and media outlets on tactical event campaigns, press releases, infographics, and original digital content in compliance with local regulations.

skills & experience required.

• Minimum 5 years of proven experience in event management, corporate marketing, or brand communications, ideally within the financial services, wealth management, or insurance sectors.

Demonstrated track record of conceptualising and executing B2B/B2C client seminars, VIP events, and sponsorship activations from inception to post-event analysis.

Strong commercial acumen with hands-on experience managing event budgets, vendor negotiations, and campaign ROI tracking.

Exceptional stakeholder management skills, with the confidence to collaborate with senior executives, sales teams, and external referral partners.

Fluency in spoken and written English, Cantonese, and Mandarin is required to effectively engage with regional stakeholders and produce bilingual marketing collaterals.

Self-motivated, detail-oriented, and adaptable, with a solid understanding of regulatory compliance standards in Hong Kong.

Willingness to travel across Asia for regional event coordination as required.