GC Event - Media Relations & Event Specialist

Traze; Hong Kong; Presencial; HKD 900.000 - 1.200.000; Jornada completa

Descripción de la vacante

Traze in Hong Kong seeks a results-driven PR/Media Lead to manage end-to-end communications for the Greater China finance/CFD forex trading sector. You will oversee media partnerships, content operations, and premium offline events to strengthen brand mindshare and customer trust.

The role focuses on reducing risk, improving sentiment, and driving business conversions through strategic PR and event execution.

Formación

• Bachelor's degree or above.
• Experience in marketing, PR, media relations, or events within finance/fintech/CFD forex/securities and futures/wealth management or related industries.
• Experience leading complex projects or large-scale communications/events (3+ years).
• Ability to write PR articles, official statements, and communication plans.

Responsabilidades

• Maintain and expand a network of financial media, financial industry media, forex/trading self-media, and KOLs; drive high-quality exposure projects and content.
• Monitor industry developments and brand sentiment in real time; identify risks and prepare response plans.
• Plan and execute full-scale offline events, manage vendors, on-site delivery, and post-event analysis.
• Track metrics such as impressions, engagement, and conversions; optimize strategies using data and AI tools.

Conocimientos

Media relations

PR strategy

Event planning

Content creation

Multi-channel distribution

AI tools

Regulatory awareness

Project management

Educación

Bachelor's degree

Herramientas

Copywriting tools

Event management software

Analytics tools

Descripción del empleo

Responsible for end-to-end management of media PR communications and premium offline events for the brand in the Greater China finance/CFD forex trading sector. Strengthen brand mindshare through PR content operations, financial media/KOL partnerships, and offline experience scenarios, supporting business customer acquisition and the development of a customer trust framework. This role is results-driven, focusing on communications impact and event conversion value. We prioritize talent who understands the finance/CFD forex industry, has first-principles thinking capabilities, and can deliver practical results.

Key Responsibilities

• Media Asset & Content Partnerships Maintain and expand a network of financial media, financial industry media, forex/trading self-media, and KOLs; drive high-quality exposure projects such as in-depth interviews, industry columns, regulatory analysis, investor education, and collaborative content; directly responsible for enhancing brand share of voice and content communications performance.
• PR Communications and Public Sentiment Management Monitor industry developments and brand public sentiment in real time; quickly identify risks and provide response plans; independently write PR articles, official statements, and communications plans; maintain a positive brand image and keep public sentiment risks under control.
• End-to-End Offline Event Management Independently plan full-scale events such as brand salons, industry press conferences/launch events, IB/affiliate events, and VIP client events, covering theme design, agenda planning, materials preparation, and budget control; liaise with and manage various vendors; responsible for on-site execution, multi-party coordination, and post-event performance review; accountable for event delivery quality and business conversion results.
• Performance Tracking & Strategy Optimisation Oversee multi-channel distribution of PR content and event assets; track core metrics such as impressions, engagement, and conversion performance; continuously optimize communications and event strategies based on data reviews to improve ROI efficiency; proactively use AI tools to improve efficiency in content production, planning, and data analysis.

Ideal Candidate Profile

• Results-oriented with strong achievement motivation: Focused on ultimate business value rather than merely completing transactional tasks; proactively tracks performance and iterates; highly self-driven to achieve measurable results.
• First-principles thinking and clear logic: Skilled at identifying the core of work and the essence of problems; strong project breakdown and logical reasoning skills; not constrained by conventional industry experience frameworks.
• Concise communication and efficient collaboration: Precise and focused expression, centered on clear information delivery; able to efficiently engage internal and external partners and drive project execution collaboratively.
• Open and adaptable, strong stress tolerance: Flexible and positive mindset; able to quickly adapt to a fast-paced work environment; strong multitasking and pressure management capabilities.
• Proactively embraces AI tools: Has the awareness and willingness to apply AI tools to solve real work problems and improve work efficiency.
• Industry understanding and compliance sensitivity: Familiar with industries such as finance/CFD/forex/securities/futures/wealth management; understands the regulatory environment, customer profiles, IB/affiliate ecosystem, financial media and KOL ecosystem; able to navigate compliance boundaries in communications.

Requirements

• Bachelor's degree or above; major and industry background are not limited.
• Experience in marketing, PR, media relations, or events within finance/fintech/CFD forex/securities and futures/wealth management or related industries; experience at CFD/forex/contract-for-difference brokers or trading platforms is preferred. Candidates with 3+ years of work experience must have a proven track record of independently leading complex projects or large-scale communications/event cases.
• Possesses media, KOL, or event vendor resources, and has end-to-end capabilities in independent copywriting, event planning, and on-site execution; resources in financial/finance/forex trading media or KOLs are preferred.
• Strong project management and cross-functional collaboration skills; high sensitivity to brand tone and content aesthetics.
• Work location: Hong Kong; able to accept travel during event cycles and a high-intensity execution pace.
• IANG / Top Talent Pass / Quality Migrant Admission Scheme (QMAS) visa holders and outstanding talent interested in developing careers in Hong Kong are welcome to apply.

Preferred Qualifications

• Experience in CFD/forex/contract-for-difference brokers, trading platforms, or fintech companies.
• Familiar with financial regulation, compliant communications, and investor education.
• Proven hands-on experience using AI tools for content creation, event planning, data analysis, etc.
• Experience in cross-industry brand PR and end-to-end management of large-scale offline events.
• Strong network of financial media and industry KOL resources.