Manager, Partnership & Marketing (General Insurance)

Dah Sing Financial Group; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Dah Sing Financial Group is seeking a Manager, Partnership & Marketing (General Insurance) to drive strategic partnerships and lead marketing initiatives. You will analyze markets, manage key corporate accounts, and oversee campaigns across digital and PR channels.

The role requires strong English and Chinese communication, 5+ years in marketing/business development, and experience in ESG/CSR. You will coordinate budgets, vendors, and multi-stakeholder reviews to strengthen the brand.

Qualifications

• Degree holder in related disciplines with relevant professional qualification.
• Minimum of 5 years in marketing & business development; ESG/CSR experience is an advantage.
• Strong digital marketing proficiency including SEM, SEO, social media and analytics.
• Experience with product and marketing campaign development cycles in insurance or banking is preferred.
• Self-discipline with strong interpersonal, presentation and coordination skills.
• Excellent written and spoken English and Chinese.

Responsibilities

• Support identifying, expanding, and executing strategic partnership initiatives.
• Conduct market and competitor analysis to inform targeting strategies and business plans.
• Cultivate and deepen relationships with corporate accounts and strategic partners.
• Plan, execute, and track the Marketing & Corporate Communications master plan across print, digital, PR, and video touchpoints.
• Coordinate PR activities including media relations, press releases, and executive communications.
• Develop and maintain brand image across digital platforms and campaigns.
• Manage relationships with agencies, production houses, and vendors for timely delivery.
• Ensure materials align with brand guidelines; provide copywriting and proofreading as needed.
• Facilitate multi-stakeholder collaboration for review and sign-off processes.
• Support ESG programs, CSR activities and key corporate events/sponsorships.
• Monitor campaign ROI and manage annual marketing budget.

Skills

Market analysis

Partnership development

Campaign planning

Brand management

Copywriting & proofreading

Budgeting & ROI tracking

Bilingual English & Chinese

Education

Degree holder with professional qualification

Tools

SEM

SEO

Facebook Ads

Google Ads

Web Analytics

Content Management

Job description

Manager, Partnership & Marketing (General Insurance)

Support the internal parties in identifying, expanding, and executing strategic partnership initiatives

Conduct market and competitor analysis to formulate targeting strategies and business development plans for key prospects

Cultivate, manage, and deepen relationships with key corporate accounts and strategic partners to drive sustained engagement and business growth

(Marketing, PR & Communications)

Support the planning, execution, and tracking of the overall Marketing & Corporate Communications master plan across all print, digital, PR, and video touchpoints

Facilitate PR and external communications activities, including media relations support, press release drafting/distribution, media monitoring, and executive communications materials

Develop and maintain brand image across digital platforms through strategic content management, social media, and integrated campaign storytelling

Manage relationships with PR, advertising agencies, production houses, and vendors to ensure timely and high-quality delivery of campaigns and marketing collaterals

Serve as the brand gatekeeper ensure all marketing materials, public communications, and stakeholder messaging strictly align with internal guidelines; provide copywriting and proofreading support as needed

Facilitate multi-stakeholder collaboration and internal alignment for review and sign-off processes

Support the planning, organisation, and execution of ESG programs, staff volunteering activities (CSR), and key corporate events/sponsorships

Coordinate, execute, and monitor the performance of marketing strategies, track campaign ROI, and manage the annual marketing budget effectively

Maintain a strong, cohesive brand narrative across all online, offline, and PR channels

Job Requirements:

Degree holder in related disciplines with relevant professional qualification

A minimum of 5 years of experience in marketing & business development; relevant experience in areas such as ESG, CSR would be definitely an advantage.

Tech-savvy with good understanding of digital marketing, including SEM, SEO, Facebook marketing, google ad, web analytics, web content management.

Proficiency in product and marketing campaign development cycles; ideally in general insurance or/and banking industry

Self-discipline with strong interpersonal, presentation and coordination skills

Good command of both written and spoken English and Chinese